Struggling to find the right marketing partner to keep your customers? It is always a challenge to find out the right marketing partner that can help improve your NPS score.
White label marketing is a business arrangement under which a company outsources its marketing services to another company or agency, which then provides the services under the brand name of the original company.
In simple terms the best answer to what is white label marketing – In this arrangement, the company that provides the marketing services is responsible for the entire process of creating, managing, and executing the marketing campaigns, while the original company takes credit for the work as if it was done in-house.
This blog offers an in-depth look at what are white label SEO services, how it functions, and how white label services can be used to propel any business to new heights.
Understanding White Label Marketing Services
White label marketing services refer to outsourced marketing solutions provided by a third-party agency or provider, allowing businesses to offer marketing services under their own brand name. These services cover a wide range of marketing activities such as SEO, content creation, social media management, PPC advertising, and more.
With white label marketing services, businesses can expand their service offerings without investing in additional resources or expertise, while maintaining their brand identity and client relationships.
Now, you may ask what is a white label agency? It is a practice wherein a company uses another agency’s marketing techniques as its own. The marketing firm then offers content using the original company’s name and brand.
For example, a digital marketing agency may offer its white-label SEO services to a web development company. The second company can then resell those services to its clients under its brand name, without investing in its SEO team.
White label marketing gives companies the freedom to offer a wider range of services to their clients without having to invest in the same services in-house. It also helps companies expand their services and create additional streams of revenue without investing in new products or services.
How Does White Label Marketing Work?
A white label marketing agency works by a company choosing to use the branding offered by its marketing firm, instead of its own name. This will generate more publicity about that brand and thus bring in more customers.
The association with the white-label agency helps the company in many ways. These include search engine optimization, pay-per-click management, social media management, website design and development, reputation management, white-label software, and product evaluation and selection.
What is white label marketing? It is divided into white-label SEO services and white-label PPC services. All companies make use of these white-label products and services to increase their outreach among customers.
What is a White Label SEO Service?
White-label SEO services consist of your agency offering search engine optimization services to clients under your brand name. While it will be your brand, the SEO firm will do all the work.
The agency providing the white label SEO services essentially acts as a back-end service provider, while the agency or individual who uses their services can sell them under their own brand name.
The white label SEO services typically include tasks such as keyword research, website optimization, content creation, link building, and reporting. The agency or individual who uses the white label SEO services can offer the white label content to their clients as their own, without the need to have their in-house SEO team.
Suppose you partner with a white-label SEO company to offer services to clients and the project is a success, it is a win-win situation for both. Not only will you be able to attract more business, but it will also benefit the SEO company as well.
What is a White Label PPC Service?
Under white label PPC services, the agency hands over the management of the customer’s Pay Per Click to another company, which will then manage all the campaigns independently.
When the white-label pay-per-click services become operational, the provider creates customized reports and dashboards for the agency, which are published with the latter’s logo and contact info.
Usually, the agency’s role in the whole process is not made public and this is thought to be beneficial for both teams as the client can concentrate on their main business even while drawing benefits of white-label PPC management.
Top Differences Between White Label vs Private Label Marketing
If we take a closer look at the White label vs Private Label marketing debate, there are some differences between the two. In private-label marketing, the services are sold only through one party, while in the other, they are sent to customers through many retailers. The retailers will then brand their products as per their requirements.
In the discussion over which to choose, private label vs white label, it would be a good idea to understand the main differences between these two. The variation between these specialized services can be summed up as follows:
- In private-label marketing, the products can be sold only to a single retailer, while under white label solutions, products find their way to multiple vendors.
- The limited availability of buyers is something that will always work against private-label brands. Whereas, white-label brands always give accessibility to larger segments of the market and they also secure more openings to grow their business.
- Private-label brands have the advantage of not investing in the marketing process of the product. White-label companies, on the other hand, have to put in a lot of time, money, and effort for the efficient marketing and branding of their products.
- It is also seen that private label companies have got more collaboration queries as they offer scope for changes and improvements as per the client’s requirements. White-label brands are not known to function in such a manner, so clients will think twice.
- With private-label brands, the advantage is that they are highly cost-effective as one need not incur manufacturing or production costs. In white-label brand marketing, such is not the case as it involves manufacturing and production issues.
What are the Benefits of White Label Marketing?
White-label marketing agencies are multi-service providers for companies to increase their brand reach, retain customers as well as bring in new business. Some of the major plus points of associating with a white-label marketing company find a mention below.
1) Increases Brand Outreach: The biggest advantage of using a white label agency is that it helps increase awareness about your brand and more people get to know about your company. The restrained type of advertising will be helpful later on.
2) Maintain Healthy Client Relationships: When the client gets the benefits of associating with your white-labeled services, their trust in you will increase. This will naturally translate into more business and thus lead to profit for all the parties involved.
3) Advantage of Experts: If you feel that the white-label agency does better work in marketing and advertising your product, why not take advantage of that? Associating with experts will definitely do wonders for your brand as they will correctly guide you.
4) The Promise of Top-Quality Services: The association with a refined third-party service will give you the benefit of tweaking processes like beta tests, revisions, and troubleshooting among others. As the third party is already an expert in these, you can be assured of first-class services.
5) Saves Time, Money, and Effort: Even though it sounds exciting, in reality, it takes a lot of time, money, and resources to create a product with an identity of its own. So the wise move is to not invest your money, but engage the services of a white label digital marketing company for best results.
6) Offers Multiple Choices: For any company, the association with a white-label digital agency opens up many choices. You can use your precious time to choose from many options, instead of focusing on one product.
7) Lightens the Burden: The association with a white-label agency proves helpful if any issue happens. The third-party will assume full responsibility in that case and either repair or offer a refund for the product.
8) Easy on the Pockets: The use of white-label services will lighten the financial burden for any company. Collaborating with a white-label agency will bring in profits sooner as not only is it cheaper, the latter will take complete responsibility for all the work.
Things to Look for in a White-Label Marketing Agency
The decision to hire a white label digital marketing agency is an important one and there are many deciding factors. The main parameters to take note of when you decide to use white label marketing are mentioned below:
- Fruitful partnership
The main thing companies need to focus on while deciding upon the white label agency is whether it is a beneficial one or not. The important areas to look out for include short-term and long-term plans. The agency’s vision for this partnership should also be given the utmost priority. - Work Ethics and Principles
It is very important to consider the work culture, ethics, and policies of the company you are planning to partner with. A partnership with an agency with solid and ethical work principles will always work in favor of the company. - Experience
One of the key factors to keep in mind while on the search for a white-label partner is how experienced that agency is in its field. You must take an in-depth look into the agency’s previous work, and earlier clients to get to know more about how it fares in the industry. - Long-term Commitment
Another point to know about white label marketing agencies is what their stand on a long-term commitment to their clientele is. Any type of long-term relationship with a white label agency depends on how successful their marketing solutions have been.
When to Choose White Label Marketing Services?
A company must be doing fine on its own but at certain junctions; it can grow by leaps and bounds with some help from white-label digital marketing services. So, the next question is which is the best time to choose a white-label marketing agency?
The service comes in handy when you want to grow your business rapidly but are either short of staff or resources. Taking help from a third-party agency will not only help handle more business orders with ease, but you can also increase your client base.
Another scenario for approaching a white-label agency is when your business is not expanding at the rate you desired. In such situations, the third party will work hard to satisfy your clients, which will help the business deliver outstanding results.
If you require top-quality white label marketing companies, look no further than Yegital. We will work hard to offer you top-quality white label marketing, which will help scale your business to new heights. We are the best answer to your quest for what is white label marketing techniques.
