Do you desire to expand your online marketing agency? But are not able to do so due to the existing workload?

There are several ways and techniques to streamline growth and attract online audiences. The use of white label SEO tools is one of the ways to expand. Partnering with a white label digital marketing agency is another.

We’ll be focusing on white label SEO tools. We have made a complete list of the 11 best white label SEO tools, which can help you with the growth of your agency.

It’s no secret that most people don’t read but just skim through the whole article. If you really want to see your agency grow, we recommend you go through the whole thing, so that you can stand out from your peers and dominate the market.

What are White Label SEO Tools?

The term ‘white label’ simply means rebranding and reselling existing products or services, which you bought from a reliable source. It can be any product or service. What matters the most is the white label tag, which allows you to modify and rebrand the product under your brand name and logo to resell it to the audience.

To get a more in-depth definition and to learn about the different elements of white-label digital marketing, you can take a look at our article on white label marketing.

White label SEO tools are divided into five different types:

• White label website audit tools
• White label SEO dashboards
• White label SEO platforms
• White label PPC tools
• White label SEO reporting tools

White Label Website Audit Tools

A white label SEO audit tool is usually used to check out the various factors affecting your clients’ websites. The audit tool will crawl the website and extract useful information like the link profile, page speed, and overall website health. This information can be very useful for pitching potential leads or updating your clients about the progress of the reports.

White Label SEO Dashboards

The white label SEO dashboard is software provided by SaaS-based companies. These dashboards are customizable and thus very useful for tracking different client data like ranking pages, positions, and keyword volume. Additionally, you can also use dashboards to manage your clients and provide them with white label SEO reports, which can be easily tracked by them anytime and anywhere.

White Label PPC Tools

White label PPC tools provide data with important metrics that are useful in running Google Ads campaigns. White label PPC tools are useful in getting insights related to CTR (click-through rates) and ROAS (return on ad spend) all in one place. There are many white label PPC management tools, which can be used to manage PPC and social media campaigns.

White Label SEO Reporting Tools

White label SEO reporting tools are specifically designed to help marketing agencies improve their reporting process. SEO reporting tools streamline the process of providing reports to your clients. And also with updates, which happen on a weekly or monthly basis. Many reporting tools have a useful feature where the client can access their reports to track the real-time progress of their project.

White Label SEO Platforms

You can call white label SEO platforms the all-rounder tools for SEO agencies. Having a white label SEO platform has many benefits, like easy tracking of the progress of client projects, client reporting, and integrated SEO tools. Other benefits include cost savings, automation, and a fully-functional platform under your brand name.

Benefits of Using White Label Marketing Tools

After getting an understanding of white label SEO tools, now, let’s talk about some of the advantages of incorporating these tools in your agency:

• It allows you to sell products and services under your brand name.

• Reduces the cost of hiring and retaining employees over and over again.

• Reduces time of delivery.

• With white label tools on your side, you can focus on your core competencies and expand the range of services being offered at your online marketing agency.

A detailed explanation of the above-mentioned points is given below:

1) Selling Products and Services Under Your Brand Name

You can sell White label SEO tools under your brand name. But there is a catch to this situation. There is a limit to what you can rebrand and resell as your own. Please read the white label SEO policies thoroughly and make sure you are following them properly.

2) Cost-Effective

In today’s world, cost-effective SEO tools are available for almost every SEO service and it can be done by anyone with limited knowledge of how SEO works. Besides reducing your operations costs, SEO tools also improve the quality of work delivered to your clients.

3) Reduces Time

With white label SEO tools, you will have all the data you need at your fingertips. White label SEO tools help in reducing the time of delivery of your projects. This time saved can be used in completing other important tasks.

4) Expand Your Services

Now that a lot of time and money is saved with the help of white label SEO tools, you can think of growing and expanding your business by offering more SEO services as a digital marketing company.

11 Best White Label SEO Tools in 2025

Now, you must have a good understanding of how beneficial white label tools are for your agency’s growth. We have researched and ranked the 11 best white label SEO tools that can work as a growth partner for your agency.

Our rankings are based on the following points:

• Range of services offered.
• Accuracy of the results.
• Consumer reviews on various review websites and discussion forums.

1) SEMRUSH

SemRush or S-E-M Rush, as called by many, is a popular and preferred SEO tool for freelancers, online marketing agencies, and enterprises. SemRush is not a single tool, it’s a complete bundle of various SEO tools that are developed to perform specific tasks. It provides an easy-to-use UI with quality results. SemRush allows marketers to try their tools for free for a limited time. Usually for 7 days.

• Features – Instead of providing individual tools, they offer a complete toolkit. In the toolkit, you can find different sets of tools. Here is a brief list of the toolkits they have in their arsenal:
  • Keyword research
  • On-page SEO
  • Competitor analysis
  • Content marketing
  • Local SEO
  • Rank training
  • Social media management
  • Link building toolkit
  • Competitor SEO analysis
  • Content creation and distribution
  • Content optimization

• Consumer Reviews

• • G2 – 4.5/5

• • Trust radius – 8.8/10

• • Get App – 4.7
• Pricing

The SemRush tool is expensive, but they allow users to have an experience with their tools for free for a week. You can cancel anytime and there will not be any charges. Additionally, SemRush offers a white label SEO platform for large and medium-sized industries that allows them to create client reports and pitch other potential leads.

2) Ahrefs

Ahrefs is also one of the most popular SaaS providers for digital marketers and online marketing companies. It was very difficult to choose between Ahrefs and Semrush. According to various forum discussions and reviews, Ahrefs has a superior link-tracking tool and for other features, one should rely on SemRush.

• Features – Just like SemRush, Ahrefs also has a long list of tools for individual digital marketers and digital marketing agencies. They are as follows:
  • Dashboard
  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
• Customer Reviews
  • G2 – 4.6/5
  • Trustradius – 8.7/5
  • Get App – 4.7/5
• Pricing

This popular and powerful SEO tool is expensive. Earlier, there was a 7-day free trial but now they have excluded it from their part of the plan and instead, they give two months free if you pay on a yearly basis.

3) Moz

Just like SemRush and Ahrefs, Moz has also made its place as one of the most popular SaaS SEO tool providers in the market. Many say that it is a good tool, but not up to the caliber of Ahrefs or SemRush.  The most popular feature of Moz is its free domain authority checker and browser plugins.

• Features – Moz offers several free features like browser plugins, domain authority checkers, keyword research tools, etc. If you pay, you can access Moz Pro and several other paid features like STAT (White label SEO rank tracker tools). Moz Pro has extensive features, considered beneficial for SEOs and digital marketers.

Below is the list of features offered by Moz:

• Moz Pro
  • Keyword explorer
  • Rank tracker
  • Website auditor
  • On-page optimization
  • Backlink analysis
• Moz Local

• STAT – SERP analysis tool
• Moz’s Link API

• Customer Reviews
  • G2 – 4.4/5
  • Trust Radius – 8.1
  • Get App  – 4.5/5
• Pricing

To unlock all the pro features of Moz in 2025, the charges are divided into four levels as shown in the figure above. Additionally, you can try medium-level free for 30 days. You get 20% off if you decide to pay on a yearly basis.

4) SE Ranking

SE Ranking is a name you can trust if you operate on a tight budget, as a freelancer or digital marketing agency. Though its updates are less frequent than Ahrefs, it is still a reliable tool to conduct all the different white label tasks.

• Features – Here are some of the critical features of SE Ranking:

• • Keyword Rank Tracker
  • On-Page SEO Checker
  • Website Audit
  • Competitor Analysis Tool
  • Backlink Checker
  • Local Marketing Tool
• Customer Reviews – (It’s important to note that the number of ratings done by users influences the overall ratings greatly. For example, SemRush has nearly 1000 users rating in “Get App”, while SE Ranking just has 270 users. Higher the number of reviews,  the better the product.)
  • G2 – 4.8/5
  • Trust Radius – 8.8/10
  • Get App – 4.7/10
• Pricing

In 2025, SE Ranking has three levels of pricing, which is shown in the above figure. The tool has other additional features like support and an agency pack for marketing agencies, with extensive support systems and additional features. If you are the owner of a medium-sized digital marketing agency, then SE Ranking is a must-have tool, especially for the reporting process.

5) SEO PowerSuite

SEO PowerSuite is one of the oldest SEO tool providers. It offers comprehensive white label SEO tools at very affordable prices. They have 4 SEO tools, all developed to perform different essential tasks for digital marketers. Let’s learn about what these tools are and what are their unique features:

• 4 Tools of SEO PowerSuite:
  • SEO PowerSuite Rank Tracker –  It’s an extensive rank-tracking tool that lets you track the ranking of your competitors for specific keywords on the SERPs.
  • SEO PowerSuite Website Auditor – The website auditor crawls the website and gives out necessary statistics like broken links, technical issues, and the overall health of the website.
  • SEO PowerSuite SEO Spyglass – A spyglass tool spies on competitors’  backlinks. It also audits the data of linking history, quality of backlinks, quality of domain links, and more.
  • SEO PowerSuite Link Assistant  – link assistant helps the digital marketing team with their link building and finding link opportunities and sending personalized email outreaches to potential clients.
• Customer Reviews
  • G2 – 4.5/5
  • Trust Radius – 8.8/10
  • Get App – 4.3/5

   

• Pricing

SEO power suite sells all four tools as a bunch, and they have three levels of pricing. Out of these three levels, the first one is free for an unlimited period. They have a yearly pay structure as shown in the figure. Furthermore, they offer a 20% discount if you decide to pay for 2 years and 34% if you decide to spend 3 years in advance.

6) WebCEO

WebCEO is one of the most comprehensive white label SEO platforms in the market. This tool is simple to use, can extract data from various analytics and search console tools, and orchestrate them systematically and in an easy-to-understand manner. They also have SEO tools for keyword research, website audit, rank tracking tools, and many more.

Below are some of the most essential and widely used SEO services that are offered by WebCEO. They also offer other services related to digital marketing. You can visit their website to get an extensive list.

• Features

• • Rank Tracking
  • Keyword Research
  • Site Audit
  • SEO content Assitant
  • Internal Links
  • Backlink checker
  • Linker checker
  • Competitors metrics
  • Multilingual metrics

• Customer Reviews
  • G2 Review – 4.6/5
  • Get App – 4.8/5
  • Trust Radius – 9.9/10
• Pricing
  

Like many other SEO tools, WebCEO also has four levels of pricing, based on the different needs of individuals and agencies. As shown in the figure above, there are four levels of pricing, calculated on a monthly basis. This year, they are offering 16% off on each level of the plan if you choose to pay yearly.

7) Supermetrics

Supermetrics has dedicated itself to providing white label SEO reports. They solely provide SEO reports platforms to agencies. It extracts data from different sources and provides it with your selected destination. It is considered one of the best white label SEO report management tools by many users.

• Features – Supermetrics gathers data from sources like –
  • Facebook Ads
  • Supermetrics logoGoogle Ads
  • Supermetrics logoGoogle Analytics 4
  • Supermetrics logo Instagram Insights
  • Supermetrics logoLinkedIn Ads

It extracts data from these data sources and puts it in the destination specified by you. The destination could be Google Sheets or Microsoft Excel or any other sheet of your choice.

• Customer reviews
  • G2 – 4.4/5
  • Trust Radius – 8.9/10
  • Get App – 4.3/5
• Pricing

Supermetrics is a full-fledged white label SEO reporting tool. Their pricing depends on what sheet your team is using. Here are the prices of some of their popular sheets in the above figure. They also provide reporting facilities for several other sheets. Visit their website to learn more.

8) Dashthis

Dashthis is a 100% white-label tool that helps organizations have their dashboards. This allows users to gather data from sources and present it in a simple format. They have on offer the following features:

• Features

• • Data Integration
  • Customization
  • Automated Reporting
  • Mobile Responsive
  • Goal Setting

• Customer Reviews
  • G2 – 4.8/5
  • Trust Radius – 8/10
  • Get App  – 4.4/5
• Pricing

In 2025, Dashthis has four levels of pricing, which is shown in the above figure. You will get 15% off if you pay for the full year on any level of the plan.

9) ReportGarden

ReportGarden is a white-label multipurpose tool, mainly used by in-house marketing teams and digital marketing agencies. This tool is versatile as it has many sub-tools and features that reduce the stress of marketers. At present, they are offering a 7-day free trial without providing any card information.

The  sub-tools and features that ReportGarden has to offer are as follows:

• Features

• • Social Media Reporting
  • SEO Reporting
  • Paid Ads Reporting
  • Franchise Marketing Reporting
  • Automated reports
• Customer Reviews
  • G2 – 4.5/5
  • Trust Radius – 8.1/10
  • Get App – 4.5/5
• Pricing
  
  As of  2025, they have four levels of pricing with a 14-day free trial on each level as shown in the above figure.

10) AccuRanker

AccuRanker is an advanced SEO rank tracking tool that helps SEO agencies and digital marketing agencies with global, country-specific, and local rank tracking and SERP analysis. If there was a list dedicated to rank-tracking tools only, then Accuranker would be at one of the top positions.

• Features
  • Rank tracking
  • SERP history tracker
• Customer Reviews
  • G2 – 4.8/5
  • Trust Radius – 9/10
  • Get App – 4.8/5

• Pricing

Accuranker provides some of its tools for free like Google Grump and live SERP tools. Their pricing is based on the number of keywords you select. Their packages start at $ 116 per 1000 keywords every month.

11) Nightwatch

Nightwatch claims to be the most accurate white label rank tracker and SERP analysis tool. They have 2 more tools for reporting and site auditing. Let’s take a look at their different features:

• Features

• • Rank Tracker
  • SERP analysis
  • Website auditor
  • SEO reporting

• Customer Reviews
  • G2 – 4.8/5
  • Captera – 4.8/5
  • Get App – 4.8/5
• Pricing

They have a simple pricing structure. You pay based on keyword searches. On offer are 250 keywords searches per month for $32, with 14 days of free trials.

The List Ends, But Your Journey Begins!

If you are still here, you should be proud of yourself because you are willing to go the extra mile for your digital marketing agency to reach new heights of success with knowledge about the 11 best white label SEO tools.

The list of white label SEO tools is over, but now it’s your turn to select the white label SEO tool that fulfills all your white label SEO marketing requirements for the growth of your venture.

Let us know in the comments, which one of these tools you liked the most. And which one of them are you going to use in your agency?

We wish you all the best in your journey!