White label digital marketing agency for forward-thinking brands

Based on the competitors, competitor analysis is done over a period of days. Understanding the content gap and backlink gap is the ultimate goal of competitor analysis. Afterward, forecasting sustainable growth becomes easier. After researching how well competitors' websites are performing in comparison to our (client's) own, a blueprint is developed.

1. Backlink gap analysis (also known as Link intersect)

Tools like SEMRush and Ahrefs are used for backlink gap analysis. In order to find low-hanging fruit, both tools are used. Such backlinks are grouped according to the type of submission, and the SEO team is then given access to them in order to build backlinks.

2. Content gap analysis

Analyzing content gaps can clearly show what content is missing. Based on a content gap analysis, a content calendar is created. The decision is usually discussed with the client.

3. Backlink research

Backlink research is conducted after the backlink gap. It helps determine what types of backlinks are possible after researching the backlinks of specific competitors.

To succeed in digital marketing, keyword research is essential. Based on keyword difficulty analysis, keyword research is conducted. To comprehend the competitor or difficulty of the keyword, KWFinder and Ahrefs is used. For identifying how the keyword has performed over the past year, the top 10 SERP results are carefully examined.

SERP volatility is displayed by Ahrefs. To understand how easy or difficult it is to rank in the top 10, our main focus is on SERP volatility. Volatile niches are easy to target.

Keyword mapping

Every month, keyword mapping is done after examining the Ahrefs keyword ranking. This aids in elevating the ranking.

Creating link-worthy content involves craft. The content planning follows keyword research and content gap analysis. We consider SERP to understand the outcome and competitor considering its importance. The contents are grouped into different categories depending on their type.

• Product content
• Category content
• Service page content
• Website content
• Blog content (listicles, hub, spoke)

Content ideas are often generated from Ahrefs’ content idea generation section. Buzzsumo is also used to find out trending and link-worthy content.

Competitor research gives a list of backlinks that need to be worked on. First, the low-hanging fruits or link intersect backlinks are created because they are easy to get. DA and DR act as the base for all these backlinks.

This research and execution process puts Yegital's vast toolkit to use

• Ahrefs
• SEMRush
• Ninjaoutreach (guest post campaign)
• Link Assistant (guest post campaign)
• Hexospark (guest post email campaign)
• Hexomatic (guest post opportunity using Google search)
• io, useartemis (find out emails)

Yegital has created its backlink methods that are lesser known but highly effective.

Yegital believes in maintaining transparency throughout the process. Our reports include data from:

• Ahrefs
• Google Analytics
• Google Search Console
• Google Sheet (backlink data, technical SEO data)
• Content
• Rank tracking

Google Slides is used to provide all the data from the above tools. Advanced clients can even request reporting via Google data studio. Yegital uses portermetrics templates to provide Google data studio reports.