Are you a new Shopify store owner looking for ways to better rank on the SERPs?
As a Shopify store owner, an effective e-commerce SEO strategy can help you gain an equal footing as your competitors serving the same services as you are.
What’s more? By optimizing your e-commerce store through proper SEO tactics, you can even outrun them in highly competitive SERPs. This will help you stand out in a constant race to gain new visitors, retain repeat customers, and increase your sales.
However, your success with this depends on how you have optimized your Shopify stores for search engine rankings and gather ‘relevant’ traffic, whether through organic or paid efforts.
While Shopify has some in-built SEO, you might need professional Shopify SEO services to make your online store search-engine-friendly and benefit from higher ranking and traffic. There are many other benefits of expert SEO services that we shall explore here.
So, let’s get our attention here.
SEO Optimization for Shopify Explained
SEO optimization for Shopify is the technique that aims to make your online store appear first when someone searches for you in search engine queries. The criteria are simple – to make your store rank as high as possible and increase click-through rates.
From building an SEO-friendly URL structure to enhancing user experience, keyword research, website optimization, backlink acquisition, content outreach, and more, various strategies and white-label SEO tools are applied to improve visibility and traffic through search engines.
Why SEO Matters for Shopify Stores?
Do you know that approximately 75% of buyers stop their search on the first page of search engine results, as Hubspot indicated?
If you need the attention of these ready-to-buy shoppers and grow, you need to be right in front of their eyes and offer the exact products they need.
When you leverage SEO for your Shopify stores, you can achieve the following and many more.
- Increased visibility of your online store on SERPs.
- Targeted customers that convert.
- Quality and relevant traffic for better conversions.
- Sustainable growth for your business.
Understanding Typical Shopify SEO Services
As a leading digital marketing company, we offer comprehensive white-label SEO services for Shopify stores that go beyond basic e-commerce platform optimization to boost your organic search engine visibility. With Yegital, you can think of building a unique identity for your business in the online space.
1) Product Page Optimization for Better SEO Performance
Our comprehensive optimization services start with analyzing your store’s current performance. We help you identify existing issues and loopholes hampering your organic search.
Once done, our SEO specialists expertly optimize your product pages. As we work on each product, we also focus on the page title, meta description, and URL. We ensure these elements are adjusted using best SEO practices and are clear and compelling.
We also optimize your product URLs to enhance your store’s search ranking. Our approach ensures that URLs are concise and informative. We refrain from using unnecessary terms or symbols that can confuse search engines and impact your rankings.
2) Leveraging Keywords and Meta Tags
Keywords and meta tags matter the most in SEO, as they provide search engines with essential information to match queries to your products. Our team utilizes a broad range of keyword research tools to identify niche-specific keywords for your business and try to integrate those relevant keywords into product descriptions and categorization. Also, we utilize meta tags to add more product-related details, such as tags and classifications.
3) Utilizing Structured Data and Schema Markup
We address all aspects of on-page SEO to enhance your search rankings, even if it means starting from scratch. By embedding structured data in your HTML coding and utilizing schema markup, we help search engines better understand and connect your data to user queries, thus boosting your store’s search engine position.
4) Creating Compelling Product Descriptions
We effectively showcase your products with clear, detailed descriptions that are easy for your customers to understand. Using targeted keywords, we create engaging, unique, relevant product descriptions tailored to your target market.
We also incorporate relevant key phrases and write in a manner that appeals to a wide range of readers. We use bullet points and integrate multimedia elements such as images and videos wherever required to improve visual interest. Furthermore, we establish an SEO-friendly internal linking structure to maximize SEO impact.
5) Leveraging Social Media to Enhance SEO
Social media is crucial to a successful SEO strategy, as it enhances website visibility and broadens your reach.
Our team of content experts works to understand your target audience and develop a tailored white label social media marketing strategy that improves your store’s overall visibility in search engine results. We incorporate relevant keywords and hashtags into social media posts, to boost search results and make it easier for customers to find your store.
6) Building Backlinks to Your Store Website
According to Statista Research Department, 11.8% of SEO professionals believe link building is the most effective SEO strategy in 2023.
Building backlinks is essential for enhancing your web visibility in search engine results. We utilize advanced tools and powerful techniques to develop niche-specific link-building strategies for your store. By focusing on relevant, high-quality backlinks from credible sources, we ensure your links align with your webpage topics and meet current SEO standards.
We strictly adhere to best practices for link-building to boost your search engine rankings and maximize organic traffic.
To learn more about white-label marketing services, click here.
6 Benefits of Shopify SEO Services for Ecommerce Stores
When you leverage SEO for your online stores, the benefits are immense! Here is just an overview of six that you can benefit from.
1) Better Traffic with Improved Conversion Rates & Revenue
With Shopify SEO services, you can improve online visibility and revenue generation. As mentioned above, attracting organic and relevant traffic that converts is critical for your online success.
SEO can help you increase organic and relevant traffic to your online store by optimizing your site and fixing various Shopify SEO issues. As a result, you earn the top positions on the SERPs, generate more inbound leads, and improve the sales of your online store.
2) High Return on Investments
Investing in e-commerce SEO services for your online store can be the best decision of your life. With well-planned search engine optimization, you get better or even multifold ROI. Shopify SEO services are cost-effective when you think of long-term returns.
According to a report published in 2022 by Statista Research Department, 59% of SEO professionals have experienced an increased return on investment (ROI) with SEO. The returns with SEO are generally higher than alternative marketing, such as affiliate, influencer, or paid ads. You get more value than you spend. That is the main aim of SEO for Shopify stores!
3) Shopify SEO Services Save a Lot of Time
Search engine optimization may seem easy, but it is not. You can’t derive positive outcomes from a generic SEO campaign. Therefore, you must enlist expert help to plan and implement a Shopify SEO strategy for your eCommerce business. They are professionals in their field and deliver your promised results efficiently. It will also help reduce workload, allowing you more free time to focus more on your services and growth opportunities.
4) Help You Stand Out in Competition & Build a Brand
With more e-commerce stores established online, the competition is growing intensely. In the same niche and product, you can find many online stores. The competition is more intense if you have a business in popular niches like fitness, clothing, or more, making it challenging to outrank competitors.
If you have just launched your Shopify website, there are no second thoughts on whether you should opt for a professional Shopify SEO service. With expert help, you can improve your Shopify store’s visibility in search and build your unique brand. In return, you acquire more customers and take the lead over your competitors.
5) Help You Build Online Credibility
The higher you rank, the more people prefer your store – it is a subjective opinion, but it is what helps earn online credibility and trust. If your online store is on top-ranking pages, it instills a trusted feeling among customers and helps establish your online credibility.
Getting your online store and its pages to rank at the top of search engine results signals trust for customers and helps establish online credibility over time. With professionally planned content such as blogs, social media posts, and email marketing, you can address your customer’s problems. It also assures online credibility and creates a loyal customer base.
6) Improves User Experience of Your Shopify Store
SEO is also about improving customer experiences online. SEO services for Shopify help optimize the user experience, thus improving the customer’s buying journey and making their shopping venture a breeze. A mobile-optimized, user-centric, and easy-to-navigate website can also help increase the conversion and retention rate!
Self-Managed SEO vs. Hiring a Shopify SEO Specialist
When you look at some SEO tactics, they are quick to implement. However, other strategies require an expert approach. Consider an example of link building, which requires extensive strategy planning from digital PR, outreach, content, and measurement.
In such cases, hiring a reputable SEO marketing agency can help. Working with them, you are ensured of high-quality backlinks from authority sites that people trust and regard.
Following are the factors that you also need to consider when analyzing factors for self-managing SEO vs. hiring a Shopify SEO specialist.
1) Cost Comparisons
Cost plays a key role in deciding whether to self-manage SEO vs hiring a Shopify SEO expert. Outsourcing SEO services tends to be more cost-effective than doing on your own. Purchasing necessary tools and maintaining & utilizing them through an in-house SEO team adds substantial overhead. With SEO agencies, you can have all the resources and expert help with limited expenses.
2) Expert Support And Exposure to Advanced Tools
Shopify SEO companies use advanced tools that are costly and bring years of experience. It is difficult and expensive for new businesses to gain internally. Outsourcing allows you to access these advanced resources without acquiring or maintaining them.
3) Scaling Along with Your Business Needs
When you outsource SEO services, you have all the flexibility to customize your business needs. As an online store, you can scale your services up or down based on your store’s requirements and seasonal changes in the market, which is more challenging when you do it on your own. Moreover, you only pay for the services you need while having complete control over your budget.
4) Adhering To SEO Trends
SEO is a dynamic field wherein search engines constantly undergo algorithmic changes for improved search results. Staying updated with these changes is the key to maintaining your website’s visibility. Shopify SEO professionals keep a tab on the latest updates and quickly adapt their SEO strategies around them, whether incorporating new techniques, removing old SEO practices, or fixing existing content to the latest standards.
5) Adaptive To Changing Algorithms
SEO professionals know the pain of frequent or drastic algorithm changes that affect website ranking significantly. However, with their expertise, they can quickly respond to these changes. They know how to adjust SEO strategies to minimize the loss and capitalize on new possibilities. It’s a proactive approach that takes time to get hands-on. When you work with the best Shopify SEO company, you are assured that your store remains competitive, no matter what new SEO emerges.
Finding a Reputable Shopify SEO Company
Having expert Shopify SEO company support to plan, execute, measure, and drive results from an SEO strategy can shed a significant load on your shoulders.
But how do you find a reliable company to do it for you?
It’s easier if you know your goals. It may be increasing organic traffic or ranking or any other. Once you know it, look for leading Shopify SEO companies with experience in your industry who can help achieve those goals.
Read and review the company’s case studies and client testimonials. You can take support of feedback from current or former clients to learn their weaknesses & core strengths. Assess the team’s experience and their communication style. Check for customized plans, transparent reporting, and reasonable pricing.
Leverage the SEO Benefits with a Top SEO Agency for Shopify
If you are looking for a partner who can help implement SEO effectively, we deploy SEO strategies that work best for your Shopify business goals. With Yegital, enhancing your website’s visibility and attracting new prospects while navigating through changing trends & algorithms becomes an advantage, taking your business toward tangible and sustainable growth.
We are a leading white-label digital marketing company that offers comprehensive marketing solutions to online store owners and businesses around the globe. Our services include SEO, social media marketing, PPC, and more.
Explore our diverse clientele and see how we have helped many businesses with our tailored marketing strategies and achieved success for them!
Frequently Asked Questions
1) How long does it take to get results from Shopify SEO services?
Shopify SEO is a long journey. It takes time to see results. Your choice of SEO professional and the investment budget also decide how quickly you achieve results.
2) How much do Shopify SEO services cost?
The SEO costs depend on what keywords you want to rank for and how are your current rankings. Other factors include your goals, expertise requirements, and the agency you plan to hire.
3) What technical SEO elements should I consider for Shopify SEO?
Some technical elements you need to consider are website speed optimization, SSL implementation, making the site mobile-friendly, and using structured data for better indexing.
4) How does content marketing work in Shopify SEO?
With content marketing, you can create valuable content that drives traffic and engages users for your Shopify store. However, creating relevant content with niche-related keywords and proper product linking is integral.
5) Can Shopify SEO services help improve sales?
Yes, it does. Effective SEO strategies can lead to higher ranking & visibility in search engine results, which leads to more organic traffic to your store and better sales.
