An Extraordinary Leap: Football Sports Jersey Store Organic Traffic Raised by 1840%
Industry Online Football Sports Jersey Store Location IndiaServices Provided On-page SEO Optimization, Technical SEO, Link building
Business Overview
The client’s business was simple, it was an online football sports jersey store targeting national, and district-level football players, football enthusiasts, and football fans exclusively residing in India. They were providing seamless and fast delivery of high-quality polyester fabric football jerseys and sports T-shirts all over India. Most of their sales came from football T-shirts of legendary football players like Pelé, Diego Maradona, Lionel Messi, and more.
Major Challenges
❌ Low ranking on SERPs – Our client was doing a great job of quick delivery service, offering football sports jerseys made with high-quality fabrics, and putting attractive offers like ‘buy two get one free’ and ‘10% discount with coupon code’. All in all, they were providing the best in market services and products in their field of business. But they were struggling to get buyers due to low ranking on search engine pages.
❌ Low online presence on social media platforms – The story of social media was the same. They had business accounts on Facebook and Instagram but their social media accounts were not properly optimized. The inconsistency was seen with posting the latest offers and products as they didn’t have an in-house social media team.
❌ Problems with trust – As their products were ranking low on search engines, they were facing trust issues with consumers. A new online business or online business with low rankings on search engines with no verified reviews on the product often faces trust issues with customers. Customers are often reluctant to buy from these stores as they may seem shady.
Our Effective SEO Solutions
After fully recognizing the pain points of our client’s online business, we developed a strategy to overcome these problems. Here is a complete list of our solutions that helped our client’s website to rank better on search engine results pages and social media platforms.
✅ On-page SEO
We observed that our client’s website needed some on-page optimization. Here is the complete list of on-page website issues that we fixed.
● Keyword Research
We conducted thorough keyword research to identify relevant search terms trending on the football sports jerseys market. We are very particular about tools and only use high-end keyword research tools like SemRush and Ahrefs to make sure we are getting accurate results. We focused on finding keywords with high search volume and low competition to improve organic search rankings and drive targeted traffic.
● Keyword Integration
After conducting extensive keyword research to identify high-demand search terms with low competition. We carefully selected keywords and included them in the headings, product pages, and content present on the client’s website. Always remember that adding relevant keywords will not improve your search engine rankings overnight. It’s a slow and steady process and should be performed with precision to get maximum online results.
● Internal Linking
Internal linking is the practice of creating hyperlinks within a website that connect one page to another. It plays a crucial role in enhancing website navigation, user experience, and SEO. We added internal links on the website and identified relevant anchor texts. We linked relevant pages to the destination pages that provided additional value or context and ensured a logical hierarchy of links.
● Alt Text Optimization
Any online clothing store is heavily dependent on high-quality images. Alt text optimization is crucial for improving accessibility and search engine optimization (SEO) of images on a website. To optimize alt text effectively, we provided descriptive and concise text that accurately describes the image’s content and purpose.
● Added CTAs to Landing Pages
We carefully mapped keywords on the sports jersey store website content, without disturbing the grammar and context, and later added CTAs to the content that will urge the user to take action
The increment in visitors in September 2022 is clearly visible in the below graph. The client’s website traffic has peak traffic during November 2022. Then, the website saw a dip in traffic because the hype of football was over as it was when the FIFA World Cup 2022 ended.
✅ Technical SEO
Technical SEO is part of on-page SEO, it covers the technical aspects of the website. It includes things like website speed, navigation, and indexation.
● Page Speed Optimization
If your website doesn’t load within three seconds, you can lose more than 30% of online visitors, or we can say, potential buyers. Our client was facing the same problem, their website loading speed was up to the standards due to high-definition product images and unnecessary CSS and Java scripts responsible for longer loading time.
To fix this issue, we compressed the size of the images without compromising on the quality, fixed the navigation and architecture of the website, and removed unnecessary CSS and Java scripts from the website code. Following this simple process, the website’s loading speed came under one second for desktop and mobile both.
● Fixed Orphan Pages
The client’s website had some orphan pages that negatively impact the SEO of the website. The orphan pages are pages that exist on the website but one cannot reach them through navigating on the website. We discovered the orphan pages and improved the navigation and user experience of the website.
● Implemented Mobile Friendly Interface
We optimized our client’s sports jersey store website using a simple and light mobile-friendly theme. The theme we selected was intentionally designed to be lightweight, which significantly contributed to faster page loading times and smoother navigation for the sports jerseys collection. This optimization played a pivotal role in improving the overall user experience on the website, ultimately driving increased engagement and conversions.
● Fixing URL structure
A website or website page URL should be integrated with primary keywords and should be simple and easy to read for users and search engines. Some of the website pages did not follow the rule of simple URLs. We simply replaced them with simpler ones.
● XML Sitemap
We discussed important pages with the client that he would like to rank for. After making a list of all important URLs and rejecting all unnecessary pages on the XML sheet. We submitted the sheet to the Google search console. Through XML sitemap search engines easily navigate the structure of a website and it’s more convenient for the indexing process
● Robots.txt
We used Robot.txt files on the client’s website to block the search engine from crawling undesired website pages and media files. Doing this also improves the speed of the website as you will not get overwhelmed by crawling requests from search engine bots.
● Open Graph Meta Tags
Open graph meta tags or OG meta tags are related to social media platforms. OG tags provide descriptions like title, duration, views, etc about content be it text, image, or video. If you don’t add OG meta tags to your content, the social media platform will do it themselves. These are often not high-quality tags. We added the OG meta tags to the content and media on the client’s website.
✅ Off-page SEO
● Built Foundation Links
Foundational link building proved the best way to acquire high-quality and relevant backlinks from reputable sports websites and improved search engine rankings with increased organic traffic on our client’s website. We used social media platforms, directories, and industry forums to promote content and attract organic backlinks to our client’s website.
● Outreach Method
To boost our client’s sports jersey store online presence, we employed a strategic outreach approach. First, identify sports influencers and bloggers in the sports niche. Reached out through email or social media, proposing collaborations, sponsored content, or product reviews. Built relationships to expand our store’s reach and credibility.
● Social media posting
To overcome the problem of inconsistent posting and social media optimation (SMO). We created engaging content using keywords and CTAs and scheduled content on content calendars. We optimized the images, posts, and OG tags on social media platforms. This process skyrocketed the viewership on the client’s social media account.
Our Remarkable Results
- +91.82% Organic Growth in 120 Days (91,172 ↗️174,882 )
- +1840% Organic Traffic (5↗️97)
- +927.08% Keywords ranked (96↗️986)
- 183.33% Referring Domains (36↗️102)
Our journey with an online sports jersey store started in April 2022. The yellow line shows traffic on the client’s website from January 2022 to August 2022, just three before he started working with us. His website started gaining traffic in September 2022, just four months after working with us.
Also, as the number of users increased, we gradually saw a massive increase in revenue for out client’s sports store. It is depicted in the graph below.
Happy Clientele!!
Here is what our client has to say about our service.
“I genuinely think that it was my perfect decision to hand over control of my website’s SEO to Yegital – the best white label digital marketing agency. They helped me make outstanding sales during the hype of football during the FIFA world cup.”