Powerful Growth: Trucking Company Attained 91% Organic Traffic Boost
Industry Trucking and LogisticsLocation IndiaServices Provided On-Page SEO, Technical SEO, Link building
Business Overview
Our client’s trucking company provides on-demand logistics and transportation services in India. The company was founded in 2016 with a vision to streamline the transportation industry by leveraging technology. They offer a range of services, including Full Truck Load (FTL), Less Than Truckload (LTL), and parcel services. The company operates through an online platform, which allows customers to book and track shipments easily.
Major Challenges
❌ Our client’s business is primarily based in India and therefore needs to focus on local SEO to appear in search results for specific cities and regions.
❌ Facing competition for highly searched keywords related to their industry, such as “logistics services in India” or “truck transportation in India.”
❌ Our client’s website has a few backlinks from authoritative websites in the logistics and transportation industry.
❌ Needs to create engaging and informative content around logistics and transportation topics that will attract and retain website visitors.
Optimized SEO Solutions
A best white label SEO strategy for trucking company will require a combination of different digital tactics more, tailored to the specific needs and goals of the business. We use the below latest SEO trends and best practices to ensure continued success in the competitive online landscape.
✅ Keyword Research
● We started by researching keywords that were commonly used in the trucking company. This included terms such as “trucking services,” “freight transport,” “logistics solutions,” “truck rental,” “transportation management,” and “last-mile delivery.“
● After thorough research, we analyzed our client’s competitor’s website, blog posts, social media profiles, and any other online content they produce.
● Then, understand the keywords they were targeting and the topics they cover. This easily gave us insights into those high-quality keywords that are driving traffic and engagement for our client business.
✅ On-Page Optimization
● We optimized the title tags of each web page with the target keywords to improve their visibility on SERPs. Created SEO-friendly URLs that were concise, descriptive, and included relevant keywords.
● We also focused on long-tail keywords, which are more specific and have lower search volume but higher conversion potential.
● For example, instead of targeting a broad keyword like “trucking services,” we also used long-tail keywords like “same-day freight transport services in [specific location]” or “temperature-controlled truck rental for perishable goods.”
● This helped us to target a niche audience and improve the chances of attracting qualified leads.
✅ Local SEO Optimization
● As a local trucking company, it is important to focus on local SEO strategies like creating Google My Business profile, adding location-based keywords to content and meta tags, building local citations, and getting listed in local directories.
● Our client was operating in specific locations and served local markets, so we planned to incorporate location-specific keywords into our research.
● For example, “trucking services in Gujarat” or “logistics solutions in Vadodara.” This helped our client to target customers in their operational areas and increase local visibility.
As shown in the figure below, the organic keywords trend showed an increase.
✅ Mobile Optimization
● We ensure that our client’s trucking company website is mobile optimized to enhance the SERPs rankings.
● Our SEO professionals optimized the user interface like buttons, menus, forms, and other interactive elements on mobile devices. We used clear and concise navigation that is easy to understand and follow on smaller screens.
● Created content with a mobile-first approach. We ensured that the most important information was prominently displayed, used concise and scannable paragraphs, and broke content into sections with clear headings.
● We also used mobile app analytics tools to gain insights into mobile user behavior on our client’s website. Analyzed metrics like bounce rate, time on page, and conversion rates for mobile users.
✅ Foundational Link Building
● Our SEO experts conducted extensive research to identify potential link opportunities. They sought out authoritative websites, industry influencers, logistics blogs, and online publications that aligned with their target audience and had a strong online presence.
● We also examined our client’s competitors’ backlink profiles to uncover potential link sources. Through genuine connections, we succeed in building foundation links.
✅Content Marketing
● We adopted a multi-channel content creation approach, producing various types of content such as blog posts, articles, infographics, videos, and case studies.
● We focused on addressing industry-related challenges, sharing logistics best practices, and providing valuable insights to their audience.
● Our content covered topics ranging from supply chain management and freight optimization to warehouse efficiency and last-mile delivery.
✅ Social Media Marketing
● Our SMM experts create and promote engaging content on social media platforms like Facebook, LinkedIn, and Twitter to reach a wider audience and improve search engine rankings.
● Our social media marketing efforts significantly improved brand recognition and visibility within the logistics industry.
● We created targeted advertisements and engaging content that played a crucial role in attracting potential customers and guiding them through the conversion funnel.
Our Efficient Results in 30 Days
+91.03% Traffic Increased in 30 Days (50,233 ↗️55,164)
+92.59% Keywords (5,937 ↗️6,412)
+62.53% Backlinks (1,931↗️3,088)
735+ Keywords Ranked in Top 10