Supercharged Online Food Delivery Platform’s Organic Traffic in Just 100 Days!
+170%
Organic traffic increase
within 100 Days
+2.99K
Clicks
1.2%
Average CTR
Industry Online Food Delivery Platform Location Florida Services Provided Local SEO Optimization, Technical SEO, Link building
Business Overview
This SEO case study explores the journey of our client, who has an online food delivery platform that aims to connect customers with local restaurants and provide a delightful culinary experience. The platform offers a vast selection of recipes, catering to different dietary preferences, including vegetarian, vegan, gluten-free, and more. Also, it targets individuals who enjoy experimenting with recipes, learning new cooking techniques, and embracing diverse flavors and cuisines.
Major Challenges
- Intense competition: The online food delivery industry is highly competitive, with numerous established players and new entrants vying for visibility.
- Limited brand awareness: Our client’s food delivery business was a relatively new platform, lacking the brand recognition enjoyed by some of its competitors.
- Dynamic search algorithms: Keeping up with search engine algorithm updates and ensuring compliance with best practices was crucial to maintaining and improving rankings.
- Enhance organic search traffic: The food delivery platform needs an increase in organic search traffic by optimizing website content and structure.
Our Fine-Tuned SEO Solutions
To overcome the major challenges of online food delivery platforms, we began with targeted keyword research and optimization, implemented strategic on-page and off-page optimization techniques, and enhanced the website’s authority to raise organic traffic. We optimized content, meta tags, and URLs to improve search engine indexing, while also focusing on local SEO to reach customers in specific areas.✅ Keyword Research
- We conducted thorough keyword research to identify relevant and high-volume keywords related to our client’s business, such as “healthy recipes,” “easy cooking tips,” or “delicious meal ideas.”
- Then, our SEO experts identified relevant and high-value keywords in the food delivery niche to optimize on-page elements such as meta tags, headings, and content, ensuring alignment with user search intent.
- Also, long-tail keywords were targeted to capture more specific search queries and attract qualified traffic.
✅ Technical SEO Optimization
- We thoroughly audited all the technical aspects of the website to identify and resolve any issues that could hinder search engine crawling and indexing.
- These aspects included optimizing page load speed, implementing XML sitemaps, improving site architecture, and ensuring mobile-friendliness.
- Optimized website loading speed by compressing images, leveraging browser caching, and used content delivery networks (CDNs) to ensure a fast and smooth user experience.
✅ Local SEO Optimization
- Our SEO experts conducted keyword research specific to their location, such as incorporating location-based terms, popular dishes, and customer preferences.
- We made the food delivery platform more popular by listing it on different online directories and review sites, such as Google My Business Profile, Yelp, and more. This helped improve its local visibility and encouraged user reviews and ratings, further enhancing credibility.
- Also, we added location-specific meta tags, keyword-rich content, optimized headings, and schema markup to enhance visibility in local search results.
✅ Content Marketing
- We developed a comprehensive content strategy to increase engagement for creating blog posts, articles, and guides related to food trends, recipes, restaurant reviews, and local food culture for our clients.
- Moreover, we produced high-quality content that is informative, entertaining, and visually appealing to targeted audiences.
- Tailored the online food delivery business content to address its audience’s pain points, answer their questions, and provide solutions.
- Used a mix of formats and mediums to cater to different preferences. Incorporated storytelling techniques to make the content more engaging and relatable.
✅ Foundational Link Building
- To increase organic traffic growth, we developed a well-planned outreach strategy to acquire high-quality backlinks from reputable websites.
- We started seeking opportunities to accomplish fruitful collaboration with local restaurants, food bloggers, and influencers, as their endorsements and mentions can generate valuable backlinks.
- Focused on content partnerships, and social media engagements to build a strong backlink profile. These relevant and authoritative backlinks enhanced SEO performance.
✅ Monitor and Analyze Performance
- Continuously monitor our client’s food delivery website performance using analytics tools like Analytics and Google Search Console.
- Also, track organic search traffic, keyword rankings, click-through rates, and conversion rates.
- We analyzed data regularly to identify the latest trends in the food industry, how to fill those content gaps for improvement, and refined our SEO strategies accordingly.
Our Efficient SEO Approach Leads to Stellar Results
The above figure shows the traffic on website before our client used SEO approach.
Once, our SEO experts started working on the project, the food delivery platform gained +170% traffic in just 100 Days.
The other improvements were as follows:
- The high-quality and engaging content successfully attracted and retained users on our client’s food delivery website. It also led to increased user engagement metrics, such as longer average session durations, lower bounce rates, and higher page views per session.
- Users who discovered the website through organic search were more likely to get engaged with the content, subscribe to the newsletter, and try the food recipes.
- Increased organic traffic, higher rankings, improved user engagement, and expanded brand awareness, thereby enhancing conversion rates for our client’s business in 100 days.
