79% Organic Traffic Boost for a Pool Company in Arizona by SEO
Total Clicks+25.4KSpike in Total Impressions
Industry
Pool Company Location
Arizona
Services Provided
On-Page Optimization,
Technical SEO,
Local SEO
Business Overview
Our pool service client, based in Arizona, is a well-established pool maintenance and repair company. They have been operating for years and have built a solid reputation for providing reliable and high-quality pool services to residential and commercial customers in the area. The company offers a wide range of services, including regular pool cleaning, pool maintenance, pool equipment repairs, saltwater pool maintenance, and chemical balancing.Major Challenges
◉ Online Presence – Though our client was well known locally but was struggling with establishing a digital presence and gaining traction on their website. Due to this, they were losing out on many valuable customers who searched for pool services online.
◉ Competition – As Arizona state has long and hot summer days, most of the residents in Arizona have a swimming pool. For this reason, the pool service industry is flourishing in Arizona but there is a lot of competition from established and newcomers in the industry.
◉ Customer Management – The client wanted to improve customer engagement and satisfaction by providing a seamless and convenient online experience. They needed to streamline their communication channels and enhance their online booking and appointment management system.
Our Optimized SEO Solutions
To overcome the challenges faced by our client. Our expert SEO team brainstormed and developed a perfect SEO strategy for our client’s website. Our strategic framework was based on competitor analysis, finding scopes of improvements, analyzing the gaps, and efficiently filling them.
Below are the things that our SEO team fixed and improved on our client’s website:
✅ On-page SEO
Our team discovered that their website needed some on-site improvements. Our team followed a strategy and worked on the following things:
● Keyword Research – Our SEO team searched for the location-specific keywords related to pool cleaning services that were searched by local folks residing in Arizona. We used high-end, top-of-the-class keyword research tools to make sure that we were getting high-quality keywords that would bring impressions and eventually traffic.
● Optimized Keywords – Once we had the magical seeds with the potential to take our client’s website into the cloud without Beanstalk (not overnight, regrets). We got started with integrating those keywords into the content. There are several benefits of adding keywords to headings and content. The search engine crawlers can easily find out what your content is all about, the pages get indexed easily, and most importantly, users can easily find what they were looking for. We added keywords to the following: Title, Meta Descriptions, Headings, Website Contents.
● Internal Linking – Our team noticed that the pool cleaning client’s website was missing internal links. We added internal links and placed them well on proper anchor texts, so they get higher rankings in search engines.
● Optimized Image Alt Text – The websites cannot be imagined without visuals. The problem is that search engine crawlers don’t have any idea about what image showcases and what effect an image will have on humans. We placed proper Alt Text with the primary keyword which gave crawlers a better idea about what the image is all about. Further, having an Alt Text optimized image results in better SERP ranking on image search.
● CTA (Call to Action) – We noticed that our client’s website was missing CTAs. We added catchy and attractive headings and titles to maximize the Clickthrough rates (CTR) and added CTAs to meta descriptions, website content, and blogs.
● Problem related to Brand Naming – We observed that there was no uniformity in the brand name. We confirmed with the clients and fixed the brand name in blogs, heading, descriptions, and all over social media and made it consistent all over.
As shown in the graph below, the number of new users increased after on-page optimization:
✅ Technical SEO
Technical SEO can be confusing for many, as it involves fixing technical website issues. We have tried our best to keep the definitions straight, concise, and simple.
● Local Business Schema – Our SEO team observed that the local business schema was missing from the website. We added a local business schema to the code of the website. Adding local business schema to the website gives concise and comprehensive information to search engines. This improves the possibility of local businesses appearing at the top of search engine results pages(SERPs).
● Added XML Sitemap – There was no XML sitemap on the website. Our team created and added an XML sitemap to the website. The reason why sitemaps should be added to our website is that sitemaps make it easy for search engine crawlers to understand the structure and pages of the website. Instead of going through a tedious process of adding internal links.
● Robots.txt – Many website pages were blocked by robots.txt files. Our team did a good job of removing those files and blocking the crawlers from visiting important pages on the website. Further, we added the Robot.txt files on unnecessary pages and scripts to improve the reloading speed by reducing the requests from various crawlers of different search engines.
● Open Graph Meta Tags – We placed OG tags in the title and meta description to make them more catchy and click-worthy for users, maximizing website traffic through the web and social media.
✅ Local SEO
● GMB Description – Our clients already had Google business profiles, which is good but they lacked GMB descriptions or posts. We added GMB posts describing their business and services and added quality keywords, which increases the business profile’s possibility of appearing on the top of the SERPs.
● Content Marketing – They had done a great job of posting blogs and product descriptions, but those posts and pages were static and old, it needed some polishing and updating. We started updating the posts and service pages, mapping them with the latest trends of keywords and search queries. Resulting in outranking their peer competitors.
Efficient Results Later 5 Months
After incorporating the above strategy into our client’s website, they saw increased traffic on his website. Besides having a well-known offline reputation, we helped them to build a positive online presence.
As you can see the total clicks, impressions, average CTR and website position has been improved in just 5 months.
