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How a Finance Company Achieved Outstanding Organic Traffic Growth?

finance company logo
+40.67% Organic traffic increase within 3 months +41.37% increase in referring domains 51.75% spike in the number of organic keywords

Industry Finance Company Location USA Services Provided On-Page SEO, Technical SEO, Link building

Business Overview

Our client’s finance company was a well-known lending protocol firm, which facilitates leveraged yield farming or automated market making on Binance Smart Chain. Lenders associated with the company can earn yields on their tokens. This protocol provides borrowers capital efficient undercollateralized loans for leveraged yield farming positions. The company uses the liquidity layer of integrated exchanges, which connects LP borrowers and lenders to improve capital efficiency.
Finance company business overview

Major Challenges

Our Optimized SEO Solutions

Know how our white label advertising strategies helped our client’s finance company overcome all the challenges. This, allows them to attract more customers and score high in Google as well as other search rankings. Mentioned below are some of the important SEO practices we adopted for greater success:

✅ Keyword Research

Implementing a powerful keyword research strategy that yields results is the first step in the right direction for increasing online traffic. People have to type in the proper keywords to land on the client’s website. Our team researched the generally used keywords in the client’s finance company. Some of the common ones were “Lending companies”, “loan services”, “Personal loans”, “business loans”, and “mortgage loans” to name a few. Once we got an idea of which were the trending and impactful keywords, we set about optimizing those keywords into the content. The important keywords were added to different parts of the website page like Meta Title, Meta Description, and Headlines. 

On-page SEO

  • Internal linking: As part of On-Page SEO, we also did extensive internal linking of the client’s finance company website. It helped the finance website visitors navigate the site better.
  • Included Call to Action: Our client’s finance company website was found to be lacking in CTA words and phrases, which was one of the major reasons why it was doing so badly in the SERP rankings. We changed these things by including eye-catching and inviting headlines to the website content.
  • Optimized Alt Text: Optimizing the image Alt Text is also another important part of our SEO strategy. We included the Alt Text with the primary keyword giving users a better idea of what they can look forward to while visiting the website. 
As shown in the graph below, there was an increase in the number of referring domains on the finance website.
Referring Domains Graph

+41.37% Referring Domains (338↗️817)

✅ Local SEO 

Local SEO was also an important part of our digital marketing strategies to help our client’s company score high on the SERP rankings in specific geographic locations. Our local SEO marketing campaign included the following:

● GMB posts: As part of the local SEO plans, effective Google My Business posts were created for the different website pages of the company. With an impactful CTA, this local SEO method worked wonders in increasing website traffic, which in turn translated into more leads for a finance company.

● NAP Consistency: We ensured that our client’s business name, address, and phone number (NAP) are consistent across all online directories, including your website, social media profiles, and local business listings.

✅ Technical SEO 

The technical SEO landscape is very wide and it includes many techniques and practices, which will help finance company website improve its search engine visibility. Some of the commonly used technical SEO strategies are mentioned below:

Website speed optimization: Website speed optimization is one of the most important aspects used by us for our client’s finance company. We ensured fast loading times through techniques like caching, minification of files, and image optimization for the finance company.

●  Creating XML sitemaps: Generating and submitting XML sitemaps to help search engines discover and understand the structure of the client’s finance company website was also something our SEO team actively pursued to ensure high rankings in the search engines. Our team also worked on the URL structure.

● Fix Schema: Our client’s site architecture was also fixed to bring in more traffic by organizing the website’s content and pages hierarchically and logically, thus making it easy for search engines to understand and users to navigate.

As shown in the graph below, the organic traffic is seen for the finance company.

Organic Traffic growth

✅ Content Marketing

Content marketing for our client’s finance company involves creating and distributing valuable, informative, and engaging content to attract and educate their target audience. This content can include blog posts, articles, videos, infographics, and guides, providing financial tips, insights, and expert advice to build trust and establish the company as a credible authority in the industry.

✅ Built Foundational Links

Backlinks earned for finance company

Foundational link building also played an important role in increasing the online presence of our client finance website as shown in the above graph. Our SEO team acquired high-quality backlinks from reputable and relevant websites and this gave a big boost to the client’s online visibility and organic search rankings. Effective outreach techniques were a crucial factor in attracting more customers and retaining the old ones.

We also actively engaged in guest blogging, content marketing, and outreach efforts to secure valuable backlinks. Their top priority was to prioritize quality over quantity, even while adhering to ethical and search engine guidelines. A successful link-building strategy was thus very helpful in letting more potential customers get to know about the finance company. 

Our Enviable Results Later 3 Months

Organic Keywords growth

+40.67% Organic Traffic in 3 Months (6,014↗️14,786)

+51.75% Keywords (192↗️371)

When the client approached us to help boost their online presence, our team of digital experts took it up as a challenge. Our team was able to deliver on all fronts and there was a 41% increase in the organic traffic, which visited the client’s website in just 3 months as shown in the above graph.

The client was pleased with the outcome we delivered as it created more leads for his business and he was able to get more profit, due to the diligent efforts of our digital marketing team. He is now a valued client and has paved the way for many more of our associates to enter into partnership with us.

Happy Clientele!!

“We are very happy to have associated with the digital marketing team at Yegital. Their result-driven SEO strategies have an important role to play in the growth of our online business. We hope our association yields more fruitful results” Drive Traffic, Convert Customers! Connect with us to create a Winning SEO Strategy.
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