MBA University in Gujarat Hits 103% Organic Traffic Within 90 Days!
Industry
Academic UniversityLocation
India
Services Provided
On-Page Optimization,
Local SEO Strategy,
Foundational Link building
Business Overview
Our client has a prominent MBA university in Gujarat, India, renowned for its commitment to academic excellence in higher education and the holistic development of students. The university aimed to modernize its online platform to improve accessibility, communication, and engagement.
Founded with a commitment to delivering quality education and promoting innovative research, they have established themselves as a leader in the education sector, offering an extensive array of undergraduate, postgraduate, and doctoral programs across multiple disciplines.
Major Challenges
Our client’s MBA university in Gujarat faced several challenges that needed to be addressed to maintain its competitive edge and continue delivering high-quality education:
❌ Technological Advancements: Integrating the latest technology in education to enhance the learning experience and administrative efficiency.
❌ Curriculum Relevance: Ensuring that the curriculum remains relevant and up-to-date with industry standards and evolving job market requirements.
❌ Student Engagement: Boosting student engagement and participation in academic and extracurricular activities.
❌ Boost Online Traffic: SEO Improve the university’s search engine rankings and online presence.
Optimized SEO Approach
Our client’s MBA university in Gujarat implemented several strategic initiatives to overcome these challenges:
Implementing a robust SEO strategy for our academic university involves a multifaceted approach, tailored to enhance the university’s online presence, attract prospective students, and improve overall website visibility.
Below are the key SEO strategies and best practices adopted to ensure success in the competitive academic landscape:
✅Keyword Research
- Initial Research: We identified keywords commonly associated with academic institutions and higher education. These included terms like “top universities in Gujarat,” “engineering colleges in Vadodara,” “business administration courses,” “university admissions,” and many more.
- Competitor Analysis: We analyzed the online content of competitor universities to understand the keywords they were targeting and the topics they covered. This analysis provided insights into high-quality keywords that drive traffic and engagement.
- Long-Tail Keywords: Focused on long-tail keywords with lower search volumes but higher conversion rates, such as “MBA programs in Vadodara,” “B.Tech admission process in Gujarat top university’, and many more.
✅On-Page Optimization
- Title Tags and Meta Descriptions: Optimized title tags and meta descriptions for each web page, incorporating target keywords to improve visibility on SERPs.
- SEO-Friendly URLs: Created concise, descriptive URLs that included relevant keywords.
- Content Optimization: Ensured that all content was informative, engaging, and contained target keywords naturally. Used header tags (H1, H2, H3) effectively to structure the content and improve readability.
- Image Optimization: Optimized images by using descriptive file names and alt text that included relevant keywords.
✅Local SEO Optimization
- Google My Business: Created and optimized a Google My Business profile for an MBA university, ensuring that all information was accurate and up-to-date.
- Location-Based Keywords: Incorporated location-specific keywords into content and meta tags to target local students. Examples include “universities in Vadodara,” “higher education in Gujarat,” and “academic university campus facilities in Vadodara.”
- Local Citations: Built local citations and ensured that our client’s academic university was listed in local educational directories.
The image below shows the organic traffic increase of an academic university in six months.
✅Foundational Link Building
- Backlink Strategy: Conducted research to identify authoritative websites, educational blogs, and online publications for potential backlinks. Sought out collaboration opportunities with industry influencers and educational forums.
- Competitor Backlinks: Analyzed competitors’ backlink profiles to discover potential link sources and build high-quality backlinks. The below image describes the new users increase after implementing the foundational backlink strategies.
✅Content Marketing
- Multi-Channel Content: Developed a variety of content types, including articles, infographics, videos, and case studies. Focused on addressing student concerns, academic achievements, campus events, and educational insights.
- Educational Topics: Covered a wide range of topics such as “unique teaching methodology,” “student success stories,” “innovative research at academic university,” and “extracurricular activities at academic university.”
- Engagement and Sharing: Encouraged content sharing on social media platforms to increase reach and engagement.
By implementing these remarkable SEO strategies, our MBA university in Gujarat aims to enhance its online visibility, attract prospective students, and maintain a competitive edge in the academic sector. The continuous optimization and monitoring of these strategies will ensure long-term success and sustained growth in website traffic and student engagement.
Our Efficient Results in 3 Months
The strategic initiatives undertaken increased MBA university website traffic by 103% in the last 3 months.
