87% Revenue Boost for Soccer Games Industry in USA by SEO
Organic traffic increase
within 3 months
+87.07%
increase in
e-commerce revenue
+47.63%
spike in the number
of organic keywords
Industry
Soccer gamesLocation
U.S.A.
Services Provided
On-Page Optimization,
Technical SEO,
Link building
Business Overview
Our client is a leading online retailer specializing in soccer games merchandise and equipment. With a user-friendly e-commerce platform, they offer a comprehensive range of authentic products, including jerseys, cleats, training gear, balls, and accessories from renowned brands. It ensures quality by sourcing directly from trusted suppliers and providing customers with genuine soccer items. Their website offers a seamless shopping experience, catering to soccer enthusiasts of all levels, from amateurs to professionals.
Major Challenges
❌ High Competition: The sports and soccer industry is highly competitive, with numerous online stores and marketplaces competing for visibility and rankings. Standing out and gaining organic visibility can be challenging.
❌ Keyword Competition: Ranking for popular and highly relevant keywords, such as “soccer jerseys” or “soccer games equipment,” can be difficult due to the intense competition. Finding long-tail keywords or niche-specific terms can help target specific segments and improve rankings.
❌ E-commerce Optimization: Optimizing the online store for search engines requires technical expertise, such as ensuring proper indexing of product pages, managing duplicate content, optimizing load times, and implementing structured data markup for products.
Optimized SEO Solutions
To optimize the SEO for our client’s soccer games store, here are some solutions and strategies you can implement:✅ Keyword Research
● Performed thorough keyword research to identify relevant keywords related to our client’s football products, such as “pro soccer store,” “soccer equipment,” “pro soccer jerseys,” etc. We used the Keyword Finder tool to find high-volume and low-competition keywords. ● Also, consider user intent and search trends to optimize your content for maximum visibility.As shown in the graph below, the keyword research for the soccer games industry.
✅ On-Page Optimization
● Meta Tags: Optimized title tags, meta descriptions, and header tags (H1, H2, etc.) with targeted keywords to improve search visibility and click-through rates.
● URL Structure: Ensured our client’s soccer games website URLs were concise, descriptive, and contains relevant keywords.
● Content Optimization: Created high-quality, informative, and engaging content around your products. Included relevant keywords naturally throughout the content, including headings, product descriptions, and image alt text.
● Image Optimization: We optimized image file names and alt tags to include descriptive keywords. For example, instead of using a generic name like “IMG001.jpg,” use a more specific name like “soccer_ball_kick.jpg”.
● Alt Tags Optimized: When adding alt tags to images on a soccer website, it’s important to include descriptive keywords that accurately describe the image. For instance, if the image shows a player dribbling a soccer ball, the alt tag could be “soccer player dribbling ball”.
● Internal Linking: Included internal links within the content to help search engines discover and navigate the soccer website more effectively.
✅ Local SEO Optimization
● We identified relevant local keywords for our client’s Soccer website, such as “football facility in Sheridan” or “best soccer products in Wyoming.”
● Then, added these keywords naturally into the website’s meta tags, headings, content, and URLs.
● Our expert SEO specialists also created a Google business profile for our client’s soccer games company. Claimed and verified the business listing to manage it effectively. Provided accurate and up-to-date information such as business name, address, phone number (NAP), website URL, business hours, and category.
● We implemented structured data markup, such as Schema.org, to provide search engines with structured information about our client’s soccer business.
As shown in the below graph, we saw a great increase in the number of new users after doing SEO optimization for our client’s soccer website.
✅Content Marketing
● To effectively execute content marketing for a soccer store, follow these key steps. First, identified the target audiences, such as soccer enthusiasts, or players.
● Next, created high-quality and engaging content, including blog posts, videos, and infographics, focused on soccer-related topics like training tips, gear reviews, or player profiles.
● Promoted the soccer website’s content through various channels, including social media, email newsletters, and partnerships with relevant influencers or soccer communities.
● Optimized the website for search engines, utilizing relevant keywords and metadata. Encourage user-generated content and engage with your audience through comments and discussions.
● Lastly, track and analyze the performance of your content to refine your strategy over time.
✅ Built Authorized Foundational Links
● To get foundational links for a soccer games store, we started by identifying reputable websites and influencers related to soccer, sports, or fitness. Reach out to them with personalized and value-driven pitches, offering guest blog posts, collaborations, or product reviews.
● Ensured that the links obtained from outreach techniques were relevant and trustworthy. Developed compelling and informative content that naturally integrates links back to our client’s soccer games store website.
● Also, focused on building relationships with influencers and website owners to establish long-term partnerships. Monitored the backlink profile regularly to ensure quality and relevance.
✅Monitored and Analyzed Performance
● We effectively monitored and analyzed the performance of a soccer store, and utilized key metrics and data-driven insights.
● Tracked website traffic using tools like Google Analytics to understand visitor behavior, traffic sources, and conversion rates.
● Monitored sales and revenue data to assess the effectiveness of marketing efforts. Analyzed customer feedback and reviews to identify areas for improvement.
● Used data to make informed decisions, optimize marketing tactics, and drive continued growth for the soccer games store.
Incredible Results in Just 3 Months!!
+87.07% Revenue in 3 Months
330+ Transactions
+40% E-commerce Conversion Rate
● Our client’s soccer website has experienced an exceptional surge in organic traffic, skyrocketing from 832 visits to 11,317 visits (832↗️ 11,317).
● This impressive growth of nearly 700% showcases the effectiveness of our SEO efforts and content optimization (+735.17% Organic Traffic in 3 months).
● Apart from that, the revenue for the soccer store had seen a substantial boost, demonstrating a remarkable growth rate of 87.07% in just three months as shown in the graph below.
● The number of transactions conducted through our client’s soccer website has reached a staggering figure of 330+. This indicates the trust and engagement our visitors have shown by converting into customers.
● We are proud to have achieved a remarkable 40% increase in our e-commerce conversion rate.
