Amplified Coupon Website Traffic by 82.11% in Just 90 Days
Industry Coupon Website Location USA, UAE, Singapore Services Provided On-page SEO, Technical SEO, Link building
Business Overview
Our client’s coupon website is one of the first-ever coupon websites to start in the country in 2011. It has worked with almost all the big brands like Amazon, Flipkart, Croma, etc. around the world and is a major contributor to the Indian E-commerce market. Beginning with around 10-15 merchants, our client’s company has added many new merchants over the years and the list is still expanding. They value customer experience on the website the most and make sure to validate and check every coupon manually so that only correct information is passed down to the users.
Major Challenges
When the client got in touch with us to help boost their online presence, then our digital marketing team did a complete study of their business and operations. Following this, the below-mentioned challenges were identified:
❌ Low Rankings on Search Engines: One of the major problems being faced by the client was low rankings on the search engines. Even though they were one of the leading coupon websites in the country, they were struggling to attract customer traffic. Online business is very crucial to our clients and so they needed to ace the SERP rankings.
❌ Lesser Client Outreach: As the client was not doing very well in the search engine rankings, they were not able to reach out to a wider audience. This lack of outreach affected their business potential and they decided to take help from our digital marketing team to come up with strategies, which would help make their business visible to more potential customers.
❌ Lack of Innovative Content: In the case of this particular client, the absence of exciting and engaging content regarding coupon and daily discount topics made their website less attractive to online viewers and thus fewer people made a beeline for their website and services.
Our Impactful Solutions
Our specialized team divided deep into all the issues being faced by our client’s coupon website and came up with a list of effective white label digital marketing solutions. The client received many benefits from these solutions as more potential customers became aware of their website. People are always on the lookout for good deals and a website like our client’s, which has some of the best offers and discounts, would never be given a miss. Here, we are listing down all the SEO strategies we put in place to help our clients rank higher on search engines like Google and other social media platforms.✅ On-page SEO
On-page SEO, also known as on-site SEO, is the process of optimizing all webpage content for different search engines and users. We undertook the following effective SEO strategies for the client’s website to rank high in the search engines. ● Keyword Research: Keyword research is crucial for any coupon company to come to the notice of potential buyers. So, our SEO team conducted extensive research and identified the most-used keywords like “discount”, “voucher”, “best coupon deals”, “refunds”, and so on. Following this, our client’s website saw multiple hits and a jump in the number of successful coupons and deals. ● Proper Keyword Integration: It is not just enough to include powerful keywords in the website. It should be properly integrated into different parts of the website content like Meta titles, Meta descriptions, H1 and H2 heading, and website pages. Once this is done, there will be increased activity on the website as interested people will drop by, courtesy of the keywords. ● Internal Linking: Internal linking also has an important role to play in moving the website up the search engine. It works by creating hyperlinks connecting the different website pages. So if a visitor to the coupon site is interested in browsing through another page for coupon search, then can easily do it. Our internal linking strategy worked wonders as we linked all the relevant pages to their destination pages. ● Alt Text Optimization: Images are crucial in attracting potential customers to any commercial website. In the case of our client, images were a major deciding factor for visitors to take up any coupon or deal. So the inclusion of the Alt Text along with the primary keyword will bring users directly to the site and many deals can be sealed in this manner. As shown in the graph below, the organic traffic surges after an on-page SEO strategy.
✅ Off-page SEO
Another winning tactic employed by our digital experts is the use of off-page SEO. This refers to the strategies used outside a website to increase its SERP rankings. We made use of the following successful off-page SEO strategies to bring in more coupon sales and deals for our client:
● Link Building: Link Building is the most commonly used off-page SEO strategy to attract potential online business. As part of the link-building process, we acquired top-quality backlinks from related websites. This worked wonders as our client website rose in the search engine results and received more hits. We made extensive use of different social media platforms, directories, and industry forums to make our content visible and thus, attract organic backlinks to the coupon’s website.
● Content Marketing: Our SEO team also undertook extensive content marketing strategies to popularize information about our clients. Different types of content like blogs, website content, tables, charts, audio, and video clips were shared across different channels to raise awareness about our client and their operations. We worked on specific content related to topics like, “coupon code names- what are they and how do they work,”, “Why choosing coupon codes work”, and “most popular coupon ideas that work”, among others.
● Social Media Marketing: Nowadays, with everyone hooked onto their mobile phones, social media marketing is the best place to promote any client. We engaged in extensive social media promotion by posting content on different social media platforms like Facebook, Twitter, and Instagram, We also optimized the images and posts across all social media handles with the primary keyword. This resulted in the explosive promotion of the coupon company’s operations and all their exciting deals and offers.
As shown in the graph below, the 88% referring domains growth for our client’s coupon website within 90 days was achieved.
✅ Technical SEO
No Seo strategy is complete without the technical aspect of it all. Technical SEO is that part of the SEO masterplan, which takes care of all the technical aspects of the website. It can include points like website page speed, navigational difficulties, and fixing up orphan pages. The successful Technical SEO techniques, we undertook for our clients are mentioned below: ● Website Page Speed Optimization: It is generally believed that when people click on a website page and it doesn’t open up immediately, the majority of them leave the site. This translates into a loss of many potential buyers. This is why website page speed is very crucial. This can be done by enhancing the image sizes, formats and reducing the file without affecting quality. All these actions paved the way for faster loading of the coupon company website pages and the result, happy clients. ● Fixed Orphan Website Pages: Orphan pages are a big hindrance to the proper loading of the website page as they have no internal links attached to them within the website’s structure. We identified this issue with our client’s website and rectified it by first identifying the orphan pages using website crawling tools or analytics. Next, internal links were attached from relevant pages to the orphan ones naturally. ● XML Sitemap: The XML sitemap is a list of important URLs on the website, which should be submitted to search engines. With help from the XML sitemaps created by our SEO experts, search engines easily navigate and understand the structure of our client’s coupon website.Our Efficient Results in 90 Days
+82.11% Organic Traffic in 3 Months (9,795↗️11,929)
+77.40% Keywords (24,801↗️32,042)
+88.34% Referring Domains (2,396↗️2,712)
As a coupon and daily deals website, online transactions are the backbone of our client’s business. And for that, there must be a steady stream of visitors to the company website. It is for this purpose that the client sought our services. Our digital marketing team undertook a complete study of the client’s requirements and was able to deliver enviable results. As a result of our efforts, there was a huge jump of 82% in the organic traffic to the client’s website during just 3 months. The trend of organic keywords being used about the client’s business also witnessed a jump of 77%. Our client expressed great satisfaction with the results we achieved. By implementing our digital marketing strategies, we generated a significant increase in leads for their business, resulting in higher profits. Our dedicated efforts as a digital marketing team played a crucial role in this success. As a result, the client has now become a trusted partner. They also paved the way for many other companies to seek out our services.