Ecommerce Company in UK Gained 454% Organic Traffic Growth
Industry Dog Products CompanyLocation U.K., U.S.A.,CanadaServices Provided On-page SEO tactics, Technical SEO, Foundational link building
Business Overview
Our client has been selling dog grooming products locally for nearly four decades. They recently moved towards online selling and developed their E-commerce website to sell their products to dog owners and wholesalers located in the USA, UK, and Canada. However, their website was struggling to get the required traffic and sales. Facing this issue, they reached out to us, and we… Here’s what we did!
Major Challenges
❌ Our client’s ecommerce company in UK had low Google SERP rankings, due to which they were struggling to achieve the desired traffic and sales from their target audience.
❌ The website lacked high-authority backlinks due to not getting a good amount of traffic; they were struggling to get sales from their website.
❌ Also, the website was not optimized for mobile and had a slow loading speed that increased the bounce rate of the website.
On-page Optimization
Our client’s dog products selling website had various on-page issues that needed special attention. Below are the problems we discovered and fixed.✅Keyword Research
We researched high-volume and low-competition keywords using reliable keyword research tools and added them to the various pages on their website, like headlines, meta title tags, meta descriptions, and more! Strategic and timely addition of the keywords led traffic to our client’s e-commerce website selling dog grooming products. Further, higher ranking eventually brought sales.✅Content Optimization
Our team optimized the content on the client’s website by incorporating the selected keywords naturally and ensuring high-quality, informative, and engaging content to educate the audience. This approach improves both user experience and search engine rankings of the dog care product website.✅Image Compression
To enhance website loading speed and user experience, we implemented image compression techniques, reducing the sizes of images and not compromising on the quality of the image.✅ Added Alt Text to Images
We added descriptive alt-text to all images on the client’s website. The search engine algorithm usually cannot read images. They require some text to get precise information about the visual image. Hence, added Alt text to the image that contains the primary keyword or text to precisely define the image. This increased the possibility of our image ranking in the image search section of the search engines.✅Speed Optimization
Our SEO experts optimized the website’s loading speed through various methods, such as optimizing code, leveraging browser caching, and minimizing HTTP requests. This improved bounce-back rate and search engine ranking factors.✅Mobile Optimization
Our team ensured that the website was fully optimized for mobile devices, implemented responsive design and smartphone-friendly themes, and ensured fast loading times on smartphones, tablets, and iPads.✅Fixed Technical Issues
We conducted a thorough audit to identify and resolve any technical issues affecting the website’s performance and SEO. This includes fixing broken links, improving site architecture, and addressing any crawlability issues.By implementing these strategies, we not only enhanced the client’s website’s SEO but also improved its overall user experience and technical performance, resulting in increased organic traffic and higher search engine rankings of our client’s website.The below graph shows the increase in the number of new users reached to 35K.
Off-page Optimization
Our client’s ecommerce company in UK required proper Off-page SEO optimization. Here’s the list of efforts we made to improve the off-page of their website.
✅Video Publishing
As videos engage internet dwellers the most, we grabbed the opportunity for our client. And created and posted high-quality videos related to dog care and dog grooming products on authority websites. These videos improved the brand recognition and brand recall of our client’s website. We used the below websites to upload videos.
- Youtube
- Vimeo
- Daily motion
- DLive
✅Published Quality Presentations
We posted the PPT presentations on various social media platforms and websites that accept presentations on their platform or site. We inserted a link back to our client’s website to enhance the link diversity. Posting well-organized presentations has numerous benefits. It educates the target audience, promotes the latest dog products or services, and presents the client’s website as an expert in the market on platforms like LinkedIn, Facebook, and Instagram.
✅Blogger Outreach
We approached bloggers with high-authority websites. Our successful outreach campaign brought us several acceptance emails, then our expert writers wrote effective and evocative blogs to educate and entertain the target audience. This outreach technique helped us in enhancing the authority of our client’s website, thus improving ranking on the SERPs.
✅Press Releases
We approached several PR websites and submitted well-written and evocative PR materials. PR websites have a high domain authority with a dedicated reader base. Getting links from PR websites will not only improve your SERP ranking, but your website will also get the attention of high-value traffic that may get converted into your valuable or loyal customers.
✅Quality Blog Posting
Our writers and SEO team worked together to produce and submit informative blogs that educate and inform readers who care about dog grooming and dog care. Submitting blog articles has a tremendous impact on the minds of internet users. If the information provides real value to a trusted customer base, your website is sure to get more traffic and eventually sales to your website. Our writers wrote well-researched articles and submitted them to various websites like Tumbler, WordPress, and Medium. It also allows us to put a hyperlink on anchor text back to our client’s website.
✅Foundational Link Building
We researched and discovered branded websites that allow us to create links back to our client’s website. This helped in increasing backlinks linked to our client’s website and maintaining link diversity at the same time. We never create links from low-quality, low-authority, and spammy websites. The branded foundation links helped our client’s website by increasing the authority, brand name, and brand recall of our client’s website.
As a result, the direct traffic on the website increased, as shown in the below graph.
Off-page SEO Optimization
Incorporating off-page SEO tactics, our digital experts harnessed strategies beyond the website to enhance its SERP rankings. We executed the following winning approaches to catalyze coupon sales and deals for the ecommerce company in UK:
✅ Strategic Foundational Links
Our off-page SEO approach encompassed strategic link building by acquiring high-quality backlinks from relevant websites. This strategy significantly elevated the ecommerce company’s search engine visibility and garnered substantial organic traffic. We harnessed platforms like social media, directories, and industry forums to cultivate robust backlink profiles.
✅ Holistic Content Marketing
Our SEO team undertook an expansive content marketing campaign to elevate brand awareness. Through diverse content formats such as blogs, website content, multimedia, and educational pieces, we educated audiences about dog products benefits and our client’s ecommerce company offerings.
✅ Strategic Social Media Promotion
In the era of pervasive mobile engagement, social media emerged as a powerful promotional platform. We conducted extensive social media campaigns across platforms like Facebook, Twitter, and Instagram. By optimizing posts with primary keywords, we garnered attention to the ecommerce company’s exciting deals and products.
Innovative and results-driven, our SEO strategies not only elevated the ecommerce company’s digital presence but also fostered increased engagement and conversions.
The Essential Role of Technical SEO
Within the realm of SEO, the technical aspect holds paramount significance. Technical SEO addresses the intricate technical elements of a website, ensuring optimal performance and user experience. It encompasses factors like page speed optimization, navigation enhancements, and addressing orphan pages. Below, we outline the successful technical SEO strategies executed for our UK client:
✅Optimized Website Page Speed
Recognizing that delayed page loading often leads to visitor abandonment, we prioritized enhancing page speed. This entailed optimizing image sizes and formats and minimizing file sizes without compromising quality. Additionally, we streamlined CSS and JavaScript files, eliminating redundant code. These efforts culminated in swift page loading, delighting visitors, and enhancing user satisfaction.
✅Rectified Orphan Pages
Orphan pages pose obstacles to seamless website navigation due to a lack of internal links. To mitigate this, we meticulously identified orphan pages using analytics or crawling tools. Subsequently, we established relevant internal links, organically connecting orphan pages to pertinent sections. Through a comprehensive review of navigation menus and internal linking structures, we successfully ensured seamless loading of all website pages.
✅ XML Sitemap Implementation
The XML sitemap, comprising crucial URLs, serves as a navigational guide for search engines. This aids search engines in comprehending website structures efficiently. Collaborating closely with our ecommerce UK client, we determined priority pages for ranking and submitted this list to the Google Search Console. This technical SEO tactic amplified the ecommerce company’s online visibility and paved the way for increased deal closures.
Incorporated technical SEO tactics, and we fortified the foundation of the ecommerce company’s digital presence. By optimizing page speed, rectifying navigation hurdles, and harnessing XML sitemaps, we propelled their website’s performance and ensured its resonance within search engines. This intricate synergy of technical optimization played a pivotal role in the ecommerce company’s triumphant digital journey, fostering greater visibility and deal success.
Our Outstanding Results
The smart and consistent work by our white label SEO firm improved the client’s organic and returning website traffic. Strategically implementing stated off-page and on-page techniques improved the traffic on the dog products site.
You can clearly observe traffic, click-through rate, and position of the website have consistently gained organic traffic.
As shown in the above graph, the organic search traffic of the website soared by 454% within three months.