3.29K Conversions Counted for Restaurant in Atlanta by Google Ad Campaign Strategy
Industry
Restaurant
Location
Atlanta, Georgia
Services Provided
Landing Page Optimization
Implementing Ad Extensions
Built Google Ads Campaign
Business Overview
Our client’s restaurant is a chain of Tex-Mex restaurants founded in Atlanta, Georgia, in 2005. It offers a unique dining experience, blending traditional Tex-Mex cuisine with modern American fare. It provides a wide variety of appetizers, entrees, desserts, and signature margaritas. The restaurant has a relaxed atmosphere, with casual dining options, including indoor and outdoor seating.
Challenges
❌ Our client was struggling to keep up with the competition in the highly competitive Tex-Mex restaurant industry. Despite having a website, the restaurant was struggling to rank on the first page of Google search results for relevant keywords.
❌ He had been relying on Yelp and Yellow Pages advertising but was paying an average of $200 per lead, which was becoming costly and not yielding the desired results. As a result, they were missing out on potential customers who were searching for restaurants in their area.
Defined Best Solution
To address the challenges of our client and generate more leads for his business, we decided to build the best Google Ads campaign strategy. It can be implemented with a focus on targeting potential customers in the local area.
Through this ad campaign, we can give him top-qualified leads for $5.53 per lead. We also concentrated on quality keywords with the highest return on investment. We utilized geo-targeting options in Google Ads to focus on potential customers within the local area of the restaurant.
These ads highlight special offers, promotions, or discounts for online food orders or reservations. We also made the restaurant’s online ordering or reservation process mobile-friendly to provide a seamless experience for mobile users.
Our Effective Strategies for Successful Google Ads Campaigns
After conducting an initial website audit and market analysis, we followed a thorough process to make a winning Google Ad campaign strategy for our client. The strategy included the following tactics:
⭐ Extensive Keyword Research
We conducted in-depth keyword research to identify the most relevant and high-traffic keywords for the restaurant’s niche. We focused on long-tail keywords that were more specific to the restaurant’s offerings, such as “breakfast restaurants in Atlanta” or “catering services for events“.
⭐ Designed Attractive Ad Copy
We crafted engaging and relevant ad copy of our client’s restaurant business that clearly communicates its value proposition and encourages users to click on your ads. We added high-ranking keywords in those ad headlines and descriptions to improve relevancy. This increases the chances of our ads appearing at the top SERPs.
⭐ Optimized Landing pages
We analyzed and followed best SEO practices to optimize the landing pages of the website. It is important to give an appealing UI/UX feel for a better user experience and a high conversion rate. Also, this optimization is relevant to our ads campaign, load quickly, and have clear CTAs that align with your campaign goals. A well-designed landing page can help improve your Quality Score, which gives the best impact on our ad positioning.
⭐ Implemented Ad Extensions
Ad extensions are additional pieces of information that can be added to your ads to provide more value and visibility. Using site links, call extensions, location extensions, and review extensions helped us for our ads to stand out and occupy more ad space, increasing the chances of appearing at the top.
⭐ Used the Best Bidding Strategy
Used appropriate bidding strategies that align with your campaign objectives. Manual bidding allows you to have more control over your bids, while automated bidding options like target CPA (Cost Per Acquisition) or target ROAs (Return On Ad Spend) help us optimize the bids based on our desired performance goals. Our PPC experts regularly monitored and adjusted the bids to maximize your ad visibility.
⭐ Continuously Optimizing the Campaign
We reviewed and optimized your campaign performance on a daily basis. Also, analyzed your website data, identify underperforming keywords, ads, or ad groups, and made necessary adjustments. Tested different ad variations, landing pages, and bidding strategies to optimize your campaign for better results.
⭐ Monitored your Competition
Kept an eye on your competitors’ ad strategies and performance. Analyzed their keywords, ad copy, and landing pages to identify opportunities and stay ahead. Make adjustments to our campaign strategy as needed to maintain a competitive edge.
⭐ Tracking and Measuring Results
The best practice is we prefer to use Google Ads’ tracking tools to measure the performance of your campaign. Monitored key metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS) to evaluate the success of your campaign and make data-driven decisions.
Our Efficient Results Later 2 Months
Our Google Ads campaign strategy for the restaurant business gave significant success in generating more leads, increasing clicks, and conversions, and driving more online food orders and reservations. Additionally, the campaign was optimized, resulting in a reduction in the cost per lead.
Client Words
By generating a Google Ads campaign, We were able to increase our online visibility, generate more leads for our restaurant food items, and ultimately, grow our business. Your White label PPC services proved an effective way for restaurant owners like us to compete in the crowded online marketplace and reach potential customers easily.
“Three months after you started working on the project, our website has remained on the first page of search results. We exponentially raised our restaurant leads rate. Their expertise and punctuality are outstanding”.
Reach us to Build a Winning & Optimized Lead Generation Campaign!