Hemp Shoes Retailer in OR Attained 282% Organic Traffic by SEO
282%
Organic traffic increase
within 3 months
Nearly 281.6%
increase in
new users
Industry Hemp Shoes Selling Company Location Portland, OR Services Provided On-Page Optimization, Technical SEO, Link building
Business Overview
Our client has a Spanish multinational company selling sustainable hemp shoes all around the world. Their sustainable shoes were made with hemp fibers and soles were infused with CBD. The CBD makes shoes extra comfortable and offers a cooling effect to the feet. They were selling these unique shoes to men and women.
Major Challenges
❌ Even though our client had great and valuable products for consumers, they were struggling to make desired sales.
❌ The Hemp Shoes website and social media handles weren’t getting the required attention and traffic from the audience.
❌ The website had major technical issues that discouraged search engines from ranking their product category pages and product pages at the top of the SERPs.
Our Effective Solutions
We implemented both on-page and off-page optimizations for our client’s hemp shoes selling company, and even did social media optimization. Know the step-by-step strategy below.1) On-page Optimization
The SEO efforts made for our client’s hemp shoe company are as below:✅ Keyword Research
We researched the relevant keywords specific to the Hemp shoe niche. Our SEO professionals make use of extensive and quality keyword research tools like Ahrefs, SEMRush, and more. To get the best and most accurate results we also find keywords from Google’s ‘people also ask for’ section and ‘similar searches’ regions of SERPs. This helps us understand the trend in the sustainable shoe industry. Once we had our trendy keywords, then Optimized the meta titles and descriptions of the hemp shoes website for higher search engine visibility and user click-through. Created high-quality, informative, and engaging content that addresses user intent. We also added high-ranking keywords to blog posts, product category contents of hemp shoes, and product descriptions.✅Fixed Technical Issues
● The loading speed of clients’ hemp shoes websites was more than 3 seconds for desktop and more than 5 seconds for mobile, which is considered extremely poor. We optimized all heavy images of shoes and videos and compressed them into optimum sizes. Then, removed unnecessary CSS and Java scripts that were increasing the loading speed of the client’s website. ● Submitted XML sitemap to Google Search Console and Bing Webmaster which proved one of the most reliable methods to get website pages indexed in no time. ● We stopped crawlers from going through certain pages by adding robot.txt files. ● As 80% of users use mobile for surfing Ecommerce websites to buy products, we used a light and mobile-friendly theme for the hemp shoes website. And use big fonts that’ll be easy to read on smartphones. ● The broken pages and links can drop your ranking in the search engines, or worse, your website can get penalized by Google. We identified 404 errors and broken links using a website monitoring tool. Then, we used 301 redirects so the user could land on the relevant page. We found all the broken links using a dead link checker and fixed those links by adding titles to the links.
As shown in the graph above, the on-page optimization proved effective to raise the organic traffic of our client’s shoes selling website.
2) Off-page SEO Optimization
Off-page optimization is an integral part of a comprehensive SEO strategy for a hemp shoes selling company. This brief outlines 4 essential off-page optimization techniques listed below:✔️ Outreach Method
We identified reputable websites and blogs related to sustainable fashion, eco-friendly products, and hemp-based goods. Reached out to website owners or editors with a well-crafted pitch and topic ideas. Created high-quality, informative, and engaging content that provides value to the host website’s audience. Promoted the outreach content on social media and within the company’s own content marketing efforts. Monitored their performance of and track backlinks from it.✔️ Press Release (PR) Method
We first identified newsworthy events or announcements related to the company’s hemp shoes. Wrote a well-crafted and concise press release with a compelling headline. Included important details such as the company’s name, contact information, and relevant keywords. Distributed the press release to reputable press release distribution services, industry-specific news websites, and local media outlets. Monitored the impact of press releases on website traffic and backlink acquisition.✔️ Foundational Link Building
We did foundational link outreach for our client’s hemp shoes website that primarily focus on websites to enhance domain authority and trust.- Began by identifying relevant websites within the fashion, sustainability, and hemp industry niches
- Developed compelling, informative content on your site to serve as link-worthy assets, such as blog posts, infographics, or guides.
- Our link building experts built quality business profiles to let users get a general overview of the hemp products and services offered by our client’s company.
- Outreach to these websites, proposing outreach content or collaborations that naturally incorporate links back to your site and help to build foundational links.
✔️ Premium Business Listing
Here, we submitted a concise business overview of our client’s hemp shoes site to various high-quality websites that accept business profiles. This improved the authority and trustworthiness of people for our client’s business.✔️ Added Insertion links
First, we decided which pages to prioritize and which keywords or phrases to target with insertion links for our client’s hemp shoes site. Then, ensured the website has a clear hierarchy and structure. Linked the homepage to important category pages of hemp shoes, and category pages should link to individual shoes product pages. Also, implemented breadcrumb navigation, which not only helps users but also creates internal links that improve SEO.✔️ Quality Blog Submission
We wrote informative and useful blogs for platforms like WordPress, Tumblr, and Blogger. As these websites have high authority, links from these websites transfer some authority to our client’s websites. That improved the domain authority of our client’s websites.- We wrote posts that educated and added value to the readers, and in return, it helped our client build brand awareness.
- The foundational links from high-authority websites transfer authority to our client’s website.
- The number of backlinks linking to our client’s website increased, which improved the rank of our client’s website.
- We created a link to the diverse spaces of the web. Through this method, our client’s website remains unaffected by Google’s algorithm update.
Off-page SEO Optimization
Incorporating off-page SEO tactics, our digital experts harnessed strategies beyond the website to enhance its SERP rankings. We executed the following winning approaches to catalyze coupon sales and deals for the CBD company:✅ Strategic Foundational Links
Our off-page SEO approach encompassed strategic link building by acquiring high-quality backlinks from relevant websites. This strategy significantly elevated the CBD company’s search engine visibility and garnered substantial organic traffic. We harnessed platforms like social media, directories, and industry forums to cultivate robust backlink profiles.✅ Holistic Content Marketing
Our SEO team undertook an expansive content marketing campaign to elevate brand awareness. Through diverse content formats such as blogs, website content, multimedia, and educational pieces, we educated audiences about CBD’s benefits and our client’s offerings. Topics included “Navigating CBD Coupon Codes,” “Unlocking CBD Deals,” and “CBD Coupon Trends.”✅ Strategic Social Media Promotion
In the era of pervasive mobile engagement, social media emerged as a powerful promotional platform. We conducted extensive social media campaigns across platforms like Facebook, Twitter, and Instagram. By optimizing posts with primary keywords, we garnered attention to the CBD company’s exciting deals and products. Innovative and results-driven, our SEO strategies not only elevated the CBD company’s digital presence but also fostered increased engagement and conversions.The Essential Role of Technical SEO
Within the realm of SEO, the technical aspect holds paramount significance. Technical SEO addresses the intricate technical elements of a website, ensuring optimal performance and user experience. It encompasses factors like page speed optimization, navigation enhancements, and addressing orphan pages. Below, we outline the successful technical SEO strategies executed for our CBD client:✅Optimized Website Page Speed
Recognizing that delayed page loading often leads to visitor abandonment, we prioritized enhancing page speed. This entailed optimizing image sizes and formats and minimizing file sizes without compromising quality. Additionally, we streamlined CSS and JavaScript files, eliminating redundant code. These efforts culminated in swift page loading, delighting visitors, and enhancing user satisfaction.✅Rectified Orphan Pages
Orphan pages pose obstacles to seamless website navigation due to a lack of internal links. To mitigate this, we meticulously identified orphan pages using analytics or crawling tools. Subsequently, we established relevant internal links, organically connecting orphan pages to pertinent sections. Through a comprehensive review of navigation menus and internal linking structures, we successfully ensured seamless loading of all website pages.✅ XML Sitemap Implementation
The XML sitemap, comprising crucial URLs, serves as a navigational guide for search engines. This aids search engines in comprehending website structures efficiently. Collaborating closely with our CBD client, we determined priority pages for ranking and submitted this list to the Google Search Console. This technical SEO tactic amplified the CBD company’s online visibility and paved the way for increased deal closures. Incorporated technical SEO tactics, and we fortified the foundation of the CBD company’s digital presence. By optimizing page speed, rectifying navigation hurdles, and harnessing XML sitemaps, we propelled their website’s performance and ensured its resonance within search engines. This intricate synergy of technical optimization played a pivotal role in the CBD company’s triumphant digital journey, fostering greater visibility and deal success.3) Social Media Optimization
We also improved the social signals for our client’s shoes website using below strategies.✔️ Hashtag Research
Before diving into Hashtag research, we first understood our client’s target audience. Who are they trying to reach? What are their interests, demographics, and behaviors? Then, identified key phrases related to hemp shoes, sustainable fashion, and our client’s specific products or brand. We created a mix of broad and niche-specific hashtags. Broad hashtags like #SustainableFashion helped us to reach a wider audience, while niche-specific ones like #HempShoesFashion connected us with a more targeted group.✔️ Improved OG Tags
The post snippets seen on social media platforms like Facebook, LinkedIn, or Twitter are called OG meta tags. There are four basic types of OG Meta Tags:- OG Title Tag
- OG Image Tag
- OG Description Tag
- OG URL Tag
✔️ Created Social Media Post Calendar
We made social media post calendars according to upcoming festivals and predicting trends in social media. Then, focused on to improve the social signals in terms of likes, following, and sales of our clients by more than 20% per annum.Our Remarkable Results
These are the statistics for the last three months from the Google Search Console. In this short time, our client’s shoes selling website’s traffic soared by 282%.