22.15% Conversion Rate Increase for a Plumbing Company in Los Angeles by Targeted PPC Campaign
Industry
Plumbing Company
Location
Greater Los Angeles
Services Provided
Built PPC Campaign
Created High-quality Ads
Business Overview
Our client has a plumbing company that offers a wide range of plumbing services for both residential and commercial customers in the greater Los Angeles area. The company has been in business for several years and has built a reputation for providing high-quality plumbing services with a focus on customer satisfaction. It includes services like plumbing repairs, installations, and maintenance, as well as drain cleaning, sewer line repairs, and water heater installations.
The Challenges Faced by Client To Raise Rankings
- Implementing geo-targeting attributes to reach customers in specific areas including and excluding areas with pin codes.
- A challenge to Increase the number of website visitors who fill out contact forms to reach professional plumbing staff and turn them into potential leads.
- Test different landing page layouts to improve UX/UI appeal.
- Improve ad relevance to increase CTR metrics.
- Optimize ad targeting for customers who are searching for “plumbing emergencies, “water heater repair” and similar plumbing services keywords. They also need a good SEO strategy.
- Remove Irrelevant Traffic by adding Negative keywords in correct match types.
Defined Best Solution
To solve the PPC challenges of our client’s plumbing business, it’s essential to conduct a thorough audit of existing campaigns.
- Refining keyword targeting is critical to ensure the right audience is being reached.
- Optimizing ad copy is important to create compelling and relevant messaging that resonates with the target audience.
- Landing pages must also be reviewed to ensure they are optimized for conversions.
- Conversion tracking is also crucial to identify areas for improvement. It may be necessary to adjust bidding strategies, including setting bid limits and testing different ad formats.
PPC Campaign Objectives
We optimized our PPC Campaign by analyzing and adjusting bids according to plumbing business ad performance. All the ad groups were perfectly fit with appropriate keywords that targeted suitable responsive search-ads headlines and landing pages. Look here for the detailed parameters for it:
✅ Increased Website Traffic
The primary objective of the PPC campaign could be to increase traffic to the plumbing company’s website. We achieved by creating ads that are relevant to plumbing services and targeting users who are searching for plumbing services in the local area.
✅ Generated Quality Leads
Another objective of the campaign could be to generate leads for the plumbing company. We created ads that offer free consultations or estimates to users who click on them. The ads can also be targeted to users who are searching for specific plumbing services, such as drain cleaning or water heater installation.
✅ Improved Brand Awareness
A PPC campaign can also be used to improve the plumbing company’s brand awareness. We achieved by creating ads that highlight the company’s unique selling proposition (USP) and targeting users who are searching for plumbing services in the local area.
✅ Increased Conversions
The ultimate goal of our PPC campaign could be to increase conversions for the plumbing company. This can be done by creating ads that are highly relevant to the user’s search query and directing them to a landing page that is optimized for conversion.
✅ Lowered Cost Per Click
A secondary objective of the campaign could be to lower the cost per click (CPC) of the plumbing company’s ads. We achieved this by using targeted keywords, creating high-quality ads, and continuously optimizing the campaign based on performance data
Our Effective Results Later 6 Months
As a result, the campaign successfully generated over 2,700 clicks, which led to total leads of 1,548 goal completions as per google analytics report.
As shown in the above fig, we achieved +92.46% Paid Traffic in 6 months (345 ↗️ 664)
Happy Client Words!!
We are impressed by the PPC results as with a yearly budget of only $12k, they optimized the Google ads parameters in the best way. Due to this, we are able to target particular customer-specific groups and generate more leads for plumbing businesses in Arizona and neighboring cities.
“Building a successful Google ads campaign, plumbing service companies can increase their online visibility and drive more traffic to their websites. It will definitely lead to increased business growth and ROI.”
Contact us for a Quote to Optimize your Plumbing Ad Campaign in an Effective Way! Visit our White Label PPC Services page to know more details.