Gained 2175% Traffic Boost for a Technology Website & Recovered from the Google Penalty
Industry
TechnologyLocation
WorldwideServices Provided
Content marketing,
Link building
Let’s look at how we recovered from the Google algorithm penalty.
4 months back one of our oldest websites was hit by the Google algorithm. See what steps we took after the downfall.
➡️Redirection Removal
This was the process of eliminating redirects created on the website when multiple tech brands had merged into one. This meant that the links related to original brands, when clicked, automatically redirected to the new website. Removal of these redirects led users to access the new website directly and significantly improved the user experience.
➡️Old and Absolute Content Removal
By removing old content from a website, SEO can improve the technology website traffic. This is because information and content may no longer be relevant or accurate to the website and removing it maintains website credibility and authority with search engines and users.
The removal of old and obsolete content was a challenge to us. We removed more than 100+ pieces of content from our site to revamp the quality of content.
➡️Niche Content Removal
Irrelevant content on a technology website is futile in providing value to users or search engines. Removal of this content can improve SEO, the site’s focus, and authority within its niche.
With our focus on Windows, Mac, Apple, and Android-related content, our team worked on removing niche content irrelevant to the website.
➡️Internal Links Clean-Up
Cleaning up internal links involves auditing and optimization of the internal linking structure of a website. This ensures the site structure is user-friendly and search engine friendly to improve site navigation, user experience, and search engine rankings.
As we removed most of our old content, the issues of 404 and 301 were found. We did fixes of internal links and optimized content as required.
➡️Redirection
SEO redirection refers to the redirection of URLs to new domains or pages to preserve traffic, search engine rankings, and backlinks. This is beneficial in consolidating duplicate content and improving user experience.
As we started to look forward only to Windows, Mac, Apple, and Android-related content, the other categories that are irrelevant to our niche need to be redirected or removed.
➡️404 Errors
When a webpage is not found on a website, a 404 error occurs. This results in a negative user experience and impacts search engine rankings. Fixing 404 errors promptly is important to maintain the efforts of SEO and ensure a positive user experience.
We decided to delete the old content entirely from the technology website instead of redirecting it to relevant content.
➡️Crawl Budget Optimization
Crawl Budget Optimization prioritizes important pages and reduces the crawl rate of pages of less importance. This way it increases the efficiency of search engine crawlers.
We had to block specific pages, scripts, and URL parameters to optimize the crawl budget and prevent the Google Crawler from accessing it.
➡️Link Building Audit
Link Building audit refers to a process of evaluating a website’s backlink profile to detect search engine ranking improvement opportunities. This requires an analysis of quality, link relevance pointing to the website, identification of spammy and toxic links, and strategies to acquire high-quality backlinks.
Our team takes care of this to not spam on the web with a lot of links instead we only focused on high-quality backlinks from different domains.
➡️Link Replacement
Through link replacement, you can identify any broken or outdated links from a website and add new, high-quality, and relevant links in their place. Through this strategy, a website’s search engine ranking can improve as the broken links damage user experience and lead to a decline in traffic. Since domain redirection is removed, we need to replace some of the strongest links.
➡️External links audit (OBL with 404/301s are removed or changed)
Through external links audit, we can evaluate the quality and relevance of the links pointing to a website from an external source. This involves analyzing the backlink profile, detecting spammy or toxic links, and creating a strategy to get high-quality backlinks. This audit plays a significant role in improving a website’s search engine ranking and traffic.
We fixed the external links which show 404 or 301 redirects to improve our site health score.
➡️Content Optimization
Content optimization refers to analyzing keywords, content readability, and structure, and making changes wherever needed. This makes the content appealing to users and search engines.
In terms of content, we worked on ensuring only quality and relevant content stays up on the website. We did so by thoroughly analyzing each piece of content.
➡️ Content Publishing
Publishing content related to our niche improves search engine rankings by delivering fresh and relevant content. This content carries information that is valuable to users and increases website traffic, engagement, and quality backlinks.
Over 30 relevant and quality content were added to the technology website over the past 4 months. The remarkable results are shown in the graph below.
