62% Revenue in 21 Days Achieved for an Artwork Company in India
Nearly 500+
Transactions
57.60% Increase in E-commerce Conversion Rate
Industry
Graphic design, Artwork Location
India
Services Provided
E-Commerce SEO, Link building
About Client
The client was an Artwork company in India that provides services like digital painting, handmade sketch works, old picture digi painting, and Digi merge painting. We signed the project with a discussion with the client for search engine ranking and more leads and conversions.
Major Challenges
✔️ Competition: Competition was a major challenge in this project, there was a lot of competition in services of digital painting, handmade sketch works, old picture digi painting, and digi merge painting.
✔️ Content: As all the services focused on Artwork, the content was more similar to one another.
✔️ Product Variation: They offer multiple versions or variations of the same services, which can create challenges in optimizing pages for search engines.
✔️Site Structure: The structure of the site was a challenge, particularly because it was not organized in a way that was easy for search engines to navigate.
✔️ Technical SEO: The sites had complex technical issues, such as schema markup, page speed optimization, and mobile responsiveness, which were difficult to implement and maintain.
✔️ User-Generated Content: Lack of User-generated content on artist website, such as product reviews, which can be helpful for SEO, but is a challenge if it is not properly managed and moderated.
✔️ No Off-page activities: There was a lack of off-page activities like Guest posting, Press releases, and Link building activities which caused authority and credibility in the eyes of search engines.
Solutions
✔️Keyword Research: As the competition was high in this niche, we targeted specific transactional and conversational keywords for artwork services.
✔️On-Page Activities: We optimized the service pages of artist website with proper headings, internal links, meta contents, and keyword mapping and used high-quality images with proper alt text including keywords. Also added CTA to navigate users for conversions.
✔️Content Optimization: As the artist service is of artwork, the major content on service pages was the same. We wrote and optimized new content for products/services with proper keywords.
✔️Technical SEO: We performed technical fixes to solve artist website structure and mobile responsiveness, and added schema markup to the site. The product variation was a major issue on the service page as they have different charges for different sizes of artwork. We fixed the various issues with help from our developer’s team.
✔️Off-page Activities: Our dedicated team performed various off-page activities in our foundational link-building strategies like getting links from high-authority websites, Outreach techniques, Q&A, Forums, broken link building, Social bookmarking, and much more.
A Strategic Approach for Getting Higher Results!!
Happy Client Says -> With the right strategy and tactics, it was possible to achieve high search engine rankings and drive traffic to our artist website. And with your consistent efforts through white label digital marketing services, we managed to achieve a more than 60% growth in revenue, more than 50% conversion rates, and 500+ transactions in just 21 days.